I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate.
I’ve posted stuff like this before and was really excited by the resulting discussion, so I figured I’d throw it out there again… WHICH IS BETTER, A or B?
Vote in the comments. Love to know ‘why’ if you care to explain your thoughts. 600 px wide versions of each image after the jump…hit [‘continue reading’ below]. After you all weigh in, I’ll tell you which one was used and why.
This is PHOTO A, below.
THIS is PHOTO B, below.
This is a tough decision. There are great things about both photos, but I think photo B has two things that make it the winner. The first reason is that you can more clearly see her back foot than in photo A (both photos captured her during the best part of her cadence). The first photo almost makes her look like an amputee. The other thing I noticed about B is the distinct runner shadow on the sidewalk – this make the shot much stronger than the shadow in A, which is muddled with the shadows from the other branches.
On that note, I do feel that the flare on B is a hair too strong. But I think that is a nitpick. If this is a shot for a shoe or clothing company, shot B helps sell that.
A… Absolutely!
My vote is for A beacuse the composition and the light is better than B
B. the flare suggests time and freedom (this was shot on purpose). the timing of her feet shot off the ground suggests balance, energy, rhythm and power. plus the shot makes it easier to add text
Technically, A would jump out as the obvious choice, but, since I know nothing about the campaign, the company behind it, the product or lifestyle they are trying to sell, the type of copy treatment they want to use on top of the photo, then I really cannot say. I can see the merits in both photos from an advertising angle.
So just on aesthetics alone, I vote for A. It made me feel like taking a run.