Deconstructing the work of others has been–and continues to be–one of the most influential things in my technical development as an artist. I’ll always bring my own vision, but I’m constantly asking myself, how in the hell was this, that, or the other photo made?
That said, we’ve dug into this before on a similar post that proved to be quite popular and–according to feedback–fun and helpful. As such, I’m interested to hear how YOU think I created the above LuluLemon Athletica advertising image. Was it in studio? Location? Composited? What was the lighting? The circumstances? The camera settings? The equipment used? Tricks?
I’ll reveal the details in a followup post. The person who gets the closest to describing the actual means of my creating it gets a signed book, a high five, or something interesting. G’head and let ‘er rip, love to hear your thoughts. Please don’t be shy… […click the ‘continue reading’ link below] —
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Cool shot, as always.
MY guess? Shoot through umbrella above, strait down. It's not THAT soft. One light also popping the backboard.
Shot on location, with Hasselblad for depth of field, and for wall size enlargemnets for their stores.
Most of the exposure is ambient, with the two lights listed above adding a bit of punch. This yogi could hold the pose for a day, so I'm thinking f11 with a 1/30 shutter.
Little bit of contrast boost, clarity punch, and viniette in Aperture, and boda bing.
Love the blog man. You guys rock!!
Shot on location. Soft edge accent from 3/4 rear above the model. Key on camera left side directly at level of model's head. Fill on camera right. Hair light. Light on hoop to create shadow on the wall, and light behind board to create light spot on wall under hoop. Overhead light to light the circle within the model's space, with some fill to the other places. Light on the wall camera right to give some highlight to the wall. Little bit of fill in the stairway.
I'd bet it's shot in the gym.
Ambient -2 stops.
Big softbox on boom over him at +1stop
Gold reflector to camera left bouncing the light from top but so that it it's correctly exposed. 0stop.
and a softbox to camera right at -1 stop for fill.
And i think it's shot with a tele lense, could also be a medium format so that the sync speed would be higher.
But hey, im just an apprentice ^^ 😛
Ok I'm gonna throw in my 'two cents' worth…
Taken using only the ceiling lights in the room at f/5.6 using + compensation on the camera and a decent iso on the D3s :o)
Thought I'd go this was as the majority are going with soft boxes and such like.
If I'm waaaayyy off … this message will self destruct :o)
Cheers,
Glyn
One large reflector umbrella high above the camera position used to light the backboard, background, and the subject’s legs. You can see the reflection in the metal chairs at the back of the gym.
There is a second light (small umbrella), camera left and at a relatively low position, that is used to light the subject’s face and right hand.
There is a third light (shoot-thru umbrella) at camera right that is being used for fill.
There is a fourth light (shoot-thru umbrella) way off to the right that is used to simulate window light.
All of the lighting is controlled by flash. The camera’s synch speed was set to at least 1/200 th of second. The aperture was set to at least f8.
Lou Janelle (Akron, Ohio)