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Fake Photojournalism Wins

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Two French students were awarded the annual Grand Prix du Photoreportage Etudiant last week to honor a photographic story that presented images documenting the precarious lives of students today and the things they must do in order to survive and succeed.

The only catch is that the entire story was a fake.

And during the award ceremony, the two “winners”–Guillaume Chauvin and Remi Huberr, art students at the Ecole Supérieure des Arts Décoratifs of Strasbourg–instead of claiming their trophy and prize money, stood on stage and revealed their hoax. The images were not photojournalism but staged images featuring many of their peers. I’d have love to been a fly on the wall in that auditorium. Ouch.

From Horses Think blog:

The winners claimed that the idea was hatched a year ago when they looked at all the work students were competing with for the 2008 prize. They realized that the “world view of this work was limited and seemed more like vacation photographs as opposed to photojournalism. The photographs depicted small children with big wet eyes in order to illustrate the misery abroad.” Speaking to Le Figaro, Guillaume Chauvin confided that they “wanted to enter the contest in order to show the codes used too often in photojournalism and to prove that something real could be translated into something staged.”

Is this genius? Is this mocking an industry that can’t tell true plight from a staged…[click the ‘continue reading’ link below] —
set of pictures? What have they done?

I think what they’ve done is not to make brilliant photojournalism, but to make brilliant art. There was certainly a significant price to be paid for that art, or perhaps many prices: the reputation of the award, the reputation of the judges, even their own reputations perhaps–and only time will tell–but they’ve surely made some brilliant statements about the nature of such imagery, called into question the cliched nature of the traditional canons recognizing that work, and made us all pause, even if just for a moment, to consider what photojournalism really is. By blending genres (PJ + perhaps advertising photography?) and creating staged images that were stunning enough to win a Grand Prize (hard work in it’s own right), I’d argue that they’ve achieved their end goal. And they’ve done so in an incredibly creative way. Subversive and meta.

It sure worked on me. I dunno about you, but if I hired artists for a living, I’d want those guys’ brains and talents on my team. Of course they might stab you in the back in the name of art, but they’re clearly good at finding a point and making it clearly.

Genius or just plain disrespectful in an arena that has no room for shenanigans?

[If you read French, follow this link to view the story as told by Le Figaro and as the “win” appeared in Paris Match.][All this via Horses Think, via Conscientious. Thanks guys.]

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12 replies on:
Fake Photojournalism Wins

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  1. Melisa says:
    October 19, 2014 at 5:54 pm

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  3. Jolene Ahlin says:
    February 25, 2014 at 9:00 pm

    Superb site you have here but I was wanting to know if you knew of any message boards that cover the same topics talked about here? I’d really like to be a part of online community where I can get suggestions from other knowledgeable people that share the same interest. If you have any suggestions, please let me know. Thank you! Please take a look this: Lựa chọn rèm cửa sổ đẹp cho phòng ngủ bạn

  4. Santa Barbara Wedding Photographer says:
    October 20, 2010 at 2:50 pm

    Milli Vanilli fooled most of us for quite some time. I’m not surprised that someone made up a story. With modern technology, one always has to be careful with trusting anything 100%. Were those really his Bruno Magli shoes, or put on in post? : )

  5. michalgarcia.com says:
    June 30, 2009 at 12:29 pm

    I am from Texas. People from many places reduce Texans to simply republican cowboys with guns in a land of dirt, cactus and tumbleweeds. On the contrary, Texas is very cosmopolitan and has a large economy. In fact, Texas used to be its own country. After visiting many countries in the world, and now living in Hong Kong I can tell that Texans are much more diverse than many people imagine, especially those non-Texans that constantly tell me "You don't sound like you're from Texas."
    That being said, the New York Times did an article on the music scene in Denton, Texas – a city with a disproportionate share of excellent music and musicians coming from but not limited to the University of North Texas. Article below:
    http://travel.nytimes.com/2008/05/11/travel/11cultured.html
    It is commendable to have the city featured, but the first image of the story is of a bluegrass band called the Boxcar Bandits – though they are excellent and prominent on the scene (and I looove their album), it seems somewhat biased to pick them out of the many jazz, rock, and hip hop acts that also happen more often at the same venue. A second image is simply the outside of a venue, but the third (inside the venue in question) is of a man wearing a cowboy hat. I attended four years of college in Denton and only after I graduated did I ever see a cowboy hat in that particular venue. Bias? I think so.
    Read the article and check out the language. It's great to get exposure to Denton's music, but the article seems to put us Texans in a box with the mix of photography and words.

    Check out the music in Denton for a week. It's a great trip. For those that would stick to their biases, visit Commerce or Longview and you can laugh at all the cowboys you want. The rest of Texas will be surprising the world.

    —-

    Why stop here? It's mildly annoying to be portrayed unrealistically in the media. Imagine when that happens to your country, race, religion, occupation. Those are real problems.

    Kudos to the hoaxers – they're keepin' it real.

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