Hey yall. Wanted to share some recent work I did for the awesome outdoor company, REI. Above and below are two videos in a series of 5 that I created for their online holiday campaign. Commercials ran in lots of places… Both vids in this post were shot in the lovely town of Telluride, Colorado last spring. And Both feature a friend of mine, Marni Yamada. She’s a dual sport (snowboard and ski) X-Games veteran athlete, a ripper, and an all-around great person.
Love to get your thoughts on either or both. And we’ll do our best to answer questions in the comments below.
The rail slide above was shot entirely on the RED One camera. The halfpipe sequence below was shot on the RED for the slo-mo stuff (120 fps) and the lo-fi handheld “followcam” look from within the pipe was captured with the Nikon D3s (B&H link for product details…).
Credits, links after the jump
Athlete: Marni Yamada
Director: Chase Jarvis
Client: REI
On the cameras: Chris Bell, Scott Rinckenberger, Erik Hecht
On the edit: Erik Hecht
Music: Mad Rad in the halfpipe. Cameron Patterson on the rail slide.
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I felt this was Ok at best. Yes of course the slow mo looks good, but whatever you shoot with that camera looks insane. The snowboarding was pretty bad, not creative, boring light, very traditional trick. Far from anything that would be legit in the sport.
Who am I to critique your work? In my first life I was a creative services director. Basically, I created theater of the mind through audio. If you ever listened to THE END back in the day you’ve probably heard me.
Vid 1
has tremendous build; the graphic that shows up with tricks and bliss absolutely kills it for me. I believe the audience is smarter than we give them credit. You had me with the visual and audio, no need to tell me about tricks and bliss. The end REI graphic looks pretty amateur. The graphic needs to match the quality of the video for the audience to trust the brand
Vid 2.
I felt it was more your style. People should hire you for your style. Anybody can be polished, but not everyone can come up with style. If there target demo is 18-34’s video 2 connect with them.
I realized in my first life, companies were hiring me for my imperfections. because it was considered different. It took me a long time to understand the more polished I got the more jobs I was loosing. Wish me luck in my second life as a photographer. Cheers!
first one is so dramatic … second one is so amateurish . in both, Music is guilty !