Dove has been running "Real Beauty" ads for more than a decade. Their agency Ogilvy in Toronto cam up with a pretty dope hack/secret weapon to raise awareness with photo re-touchers, art directions and designers to reconsider the messaging that they and their clients are promoting by thinning, coloring and generally adding or subtracting to women's bodies for benefit of advertising to the masses. By disguising a desirable Photoshop action in popular blogs Dove has... read more ›
4.2K reads
Mar
07
Aug
20
Disney movies are an integrated part of childhood for most Westernized culture, to the point where if someone is presented with a picture of any of the "princesses" they can immediately identify them. These princesses are a clearly engrained part of our youth culture, visions of feminine charm and reworked classic fairy tales. But what happens when instead of showing these fictional women as beautiful shining figures, you surround them with filth and death? Click... read more ›
6.1K reads
Jul
30
Hi friends, Megan here - I'm Chase's primary on-staff producer. We just wrapped up a commercial shoot for a major sporting goods company and it required a monster amount of production. These tips are fresh on my mind and since it was a highly specialized sport shoot on a short time-frame (ie: challenging from a production standpoint) I thought I’d talk a little about the casting process for this type of job. First, as you... read more ›
2.2K reads
Mar
31
Hi everyone. Scott here. Ever wonder what the models and athletes you’re shooting are thinking? No, the answer is not: nothing. Contrary to popular stereotype, most of these people are bright and driven and are working hard on their end of the camera. I know, it looks easy, but that’s the trick, the good ones always make it look easy. Well, I’m no fashion model, but I have spent enough time on the sharp end... read more ›
778 reads