Background Story. This image was a part of a global campaign — print, OOH and digital - for Naked Juice in 2011. This image was one image in a series of 6 ads where the goal was to achieve what we were calling "the Naked Lens" — a superwarm, hard backlit look, complete with lens flare and jeweled tones throughout the image. While it might be an overused look these days — lens flares hadn't... read more ›
1.7K reads
Aug
05
Jul
03
It's fair to say that I'm obsessed with the human spirit. It is amazing, bizarre and lovely at the same time and it can accomplish unthinkable things in the face of the most harrowing odds, in the face of challenge, in the face of "never". Which is why I believe in the following quote and the following story that relates to this quote. You may have seen this story 'blow up' on social a few... read more ›
7.2K reads
Oct
23
If the best camera is the one that's with us, the camera phone wins for me (iPhone in particular, but I'm excited for all models). But let's take a departure for a second, because just minutes ago Phil Schiller announced the new iPad mini. // 7.9 inch diagonal screen // A5 dual core chip // Facetime HD // 5MP iSight Camera // LTE wireless... read more ›
2.9K reads
Feb
26
Last week, I lost a dear, dear friend. Many of you probably heard about the fatal avalanche at Stevens Pass, WA, that claimed three lives. It made international news. My close pal Chris Rudolph was one of the victims. At just 30 years old, he was one of the kindest, most generous, talented people I knew. He loved the mountains. He loved to ski in the rain. He was the Ambassador of all things Rad.... read more ›
6.6K reads