Jonah Berger understands the power of words in a way that makes them almost magical. We see the power of words everywhere these days, and behind them, behavioral science. Even more so as creatives and entrepreneurs. We see it in the constant marketing messages that we’re exposed to. It’s also common to consider the behavior of our customer base and our markets. Jonah Berger has been on CJLIVE before. His work continues to stand out.... read more ›