Dove has been running "Real Beauty" ads for more than a decade. Their agency Ogilvy in Toronto cam up with a pretty dope hack/secret weapon to raise awareness with photo re-touchers, art directions and designers to reconsider the messaging that they and their clients are promoting by thinning, coloring and generally adding or subtracting to women's bodies for benefit of advertising to the masses. By disguising a desirable Photoshop action in popular blogs Dove has... read more ›
4.2K reads
Mar
07
Oct
10
It’s been gratifying to see that the great preset debate from my earlier post is not isolated to this office, instead there seems to be a lot of interest in this topic and a fairly even split in favor of and against using adjustment presets. The majority of comments landed somewhere in the neighborhood of “I use them in moderation in order to get initial settings or ideas, then custom tweak from there.” This is... read more ›
709 reads
Oct
05
Scott here. Many of you know that I'm the primary retoucher here around the Chase Jarvis studio. I was surprised to get into a fairly spirited debate the other day with some of my co-workers. The topic? Adjustment presets and plug-ins in Aperture or Lightroom or Photoshop. I’ve got a strong opinion on this, but this experience has once again reminded me that there are a thousand ways to skin a cat and that my... read more ›
1.3K reads
Aug
19
Happy Friday. Over at Vogue magazine, it seems the retouching crew was a little remiss with Mario Testino's shot of Kate Moss and her daughter Lila --seems they...er...left off a few of her daughters fingers. Or worse, that her daughters fingers actually fused into her mom's back. So, we all know Photoshop happens. They're in there taking out zits and making people skinnier than they really are, and taking out wrinkles and on and on.... read more ›
1.3K reads
Aug
19
[We have received hundreds of questions asking how this shot was post produced, so we thought it would be fun--and a good use of this blog as a central conversation point--to do a post about it. A play by play. So let's join our retouch guru Scott as he walks us through this popular shot of mine from the desert in Dubai....take it away, Scotty...] It’s fair to say that a number of Chase’s images... read more ›
7.6K reads