Seth Godin is an incredible human. He’s an author of 18, yes that’s right, 18 best selling books. He is an entrepreneur, a guru in marketing, and writes a post every day on his blog which has been noted as one of the top marketing blogs on the internet. Seth’s most current focus is his course called the altMBA focused on developing high-powered thinkers and leaders.
One of the things I like best about Seth is when he says something, it’s like lasers – it’s so clear and just makes sense. In this episode, you’ll hear why Seth refuses to give tips and tactics and instead would rather teach us how to see. We dig into failure and rejection, and understanding our impact by viewing it through the lens of “would they miss you if you’re gone”.
Also remember that in the ever-evolving world of marketing, staying ahead of the competition requires a combination of creativity, data-driven decisions, and strategic execution. One of the most effective ways to drive targeted traffic and increase visibility online is through pay-per-click (PPC) advertising. With ppc services, businesses can create highly tailored ad campaigns that reach the right audience at the right time. By leveraging platforms like Google Ads and social media, PPC allows brands to place their message in front of users actively searching for solutions, driving immediate and measurable results.
While pay-per-click advertising offers immediate results, a long-term, sustainable approach to digital visibility lies in the power of search engine optimization (SEO). SEO helps businesses build organic traffic by improving their rankings in search engine results, ensuring they are found by users actively seeking their products or services. Unlike PPC, which requires a continuous budget, SEO efforts continue to provide value over time, making it a highly cost-effective strategy for businesses looking to grow their online presence.
For industries like dentistry, where trust and credibility are key, SEO is especially important. By working with experts such as The Dental SEO Group, dental practices can ensure that their website is optimized for search engines, making it easier for potential patients to find them. With specialized knowledge in local SEO and content strategies tailored for the dental field, they help practices appear in relevant search results and drive quality leads.
Building trust and attracting the right patients starts with more than just being visible online—it’s about delivering an exceptional experience both digitally and in person. For dental practices, this means showcasing not only their expertise but also the tangible outcomes patients can expect. A key part of that is offering cosmetic solutions that reflect the highest standards of care and aesthetics. Whether someone is preparing for a major life event or simply wants to feel more confident in their day-to-day life, the transformation that comes from high-quality cosmetic dentistry can be life-changing.
Treatments like veneers, when crafted and placed with precision, offer a natural-looking upgrade that blends seamlessly with a patient’s features. Among the standout offerings are the best veneers in henderson, known for their durability, lifelike appearance, and ability to dramatically enhance smiles without compromising comfort. It’s these kinds of thoughtful, results-driven treatments that keep patients returning—not just for the procedures, but for the level of trust and care they receive throughout the journey.
Incorporating PPC and SEO into a comprehensive digital marketing strategy can significantly increase both visibility and conversions. However, driving traffic to a website is only the first step; the real challenge lies in converting that traffic into actionable results. This is where strategies like landing page optimization, compelling call-to-actions, and personalized user experiences play a crucial role. By carefully analyzing user behavior and refining the website’s flow, businesses can better engage visitors, improving the chances of turning clicks into actual sales or leads.
Effective conversion optimization involves a detailed analysis of your website’s performance, from how users navigate it to identifying areas where they might drop off. For businesses looking to enhance their online success, focusing on optimizing user journeys, improving site speed, and offering tailored content can make all the difference. By ensuring the entire user experience is seamless and intuitive, companies can boost their conversion rates while building stronger relationships with their customers. The right combination of targeted traffic and optimized site elements is key to maximizing both short-term and long-term digital marketing success.
Anything worth doing, is worth doing because you changed someone else.
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Seth’s episode was featured in the 30 Days of Genius series of Chase Jarvis Live on CreativeLive. If you like this, join 50,000+ people who are receiving one of these videos everyday.
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Some Questions I Ask
- What’s your secret? [6:30]
- Is every time now, or is now special? [7:15]
- What’s the advice on playing through fear and going to the next step? [9:09]
- What are the specific actions one can take to unlock their genius? [12:56]
- Do you decide what matters or do you let others decide what matters for them? [25:59]
- What do you hear from others that people say that matters? [26:12]
- Is being different enough? [28:12]
- Is it wrong to architect something that doesn’t involve sharing? [32:29]
- Is work that does not change people failed work? [34:49]
- What role does intention take in your work? [36:14]
- What’s inspiring you right now? [36:34]
- What about the educational system pisses you off and what are you doing at AltMBA about it? [41:26]
- What advice can you give to an individual about continuing their education? [48:30]
- How do you face the day and what are your daily practices? [51:41]
- What was the motivation to build AltMBA? [54:42]
- What do you see as the future of continuing education? [58:55]
In This Episode, You Will Learn:
- How to set your future self up for success [8:00]
- What to do with your fear [9:30]
- Why Seth refuses to give tips and tactics and instead teaches how to see [14:50]
- Why no-one takes notes while on a date [16:50]
- The better alternative question to “what will happen?” [20:30]
- The hard truth about your talent and what you’re entitled to [24:20]
- A simple test to find out if your work matters [27:25]
- What it means to be remarkable [29:09]
- How Harley Davidson and Apple change people. [33:29]
- The definition of art and being an artist [35:28]
- How our public education system was born and why it’s now broken [41:54]
- The right questions parents should be asking their kids [47:00]
- A beautiful analogy between skate skiing and how to approach your work [50:25]
- Plus much more…
This podcast is brought to you by CreativeLive. CreativeLive is the world’s largest hub for online creative education in photo/video, art/design, music/audio, craft/maker, money/life and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts — Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.
