“Don’t take it personal. It’s just business.” How many times have you heard that statement? What about this one: “Leave your personal baggage at the door.” For decades, children and young adults have been trained to believe that emotions have no place in business.
Toughen up! Get out of your feelings or get out of the office. Those words of tough love been passed down for generations of successful people, but serial entrepreneur, author, and investor Gary Vaynerchuk is challenging that mindset.
What if we lived in a world where determination, ambition, and candor could coexist with empathy, kindness, and curiosity? What about a world where speaking direct and from the heart was respected and appreciated rather than scoffed at and undervalued?
Gary Vaynerchuk lives in that world, and he joins me on this episode of the podcast to discuss his new book, Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success. It’s available right now and will introduce you to 12.5 ingredients of emotional intelligence that will push you to the next level in business, and probably in your personal life as well.
You’ve surely heard about NFTs having their day in the sun: check out Gary’s auctions at Christies. New to NFTs? Gary encourages anyone to spend 20 hours researching NFTs and the concept of digital ownership. Keep an open mind and see what this wave of the future can do for your life.
Some additional highlights from our conversation:
- In business, emotional intelligence matters more than most believe.
- When social media first surfaced, it was dismissed as nothing important. Eventually, the world woke up to its power, and the same is happening right now with the elements of emotional intelligence and digital ownership.
- Candor isn’t an excuse for meanness or rudeness. When delivered with kindness, it’s incredibly powerful. It’s not what you say but how you say it.
- Ambition and patience can coexist. You don’t have to choose between aggressively chasing your dreams and remaining open and patient with others.
- Once you decide that something is going to be bad, it’s going to be bad. Viewing the world with more optimism can bring more good things into your life.
FOLLOW GARY:
instagram | twitter | website
Listen to the Podcast
Subscribe
Chase Jarvis:
Hey everybody, what's up? It's Chase. Welcome to another episode of the Chase Jarvis Live Show here on Creative Live. You know the show where I sit down with incredible humans and I do everything to unpack their brain with the goal of helping you live your dreams in career, hobby and life. My guest today is the one and only, the inimitable, Mr. Gary Vaynerchuk. Dear friend, goes back 15 years together. He's been on the show. He was on this show when he was a wine guy, back pre-YouTube with his first book Crush It! We've had a long history, and this conversation is exceptional on a handful of points. One, we talk about his new book called Twelve And A Half, subhead is, Leveraging the Emotional Ingredients Necessary for Business Success, which is out now. We also talk about the concept of being patient and being tenacious, how do you balance those two things?
Chase Jarvis:
We talk about the underserved, under-met, under-realized fact that emotional intelligence is not only similar to or equal to some of the hardcore tactics previously thought of as critical in business, but how emotional intelligence is actually the new alpha of the dynamic between those two worlds. I think this is Gary's best work. This book, Twelve And A Half. The idea that emotional intelligence, like creativity, things that are difficult to explain, they are the most powerful. Gary does a great job talking through that. And we also go into NFTs, which if you are aware or not, I promise that you are undervaluing the world that NFTs will be. This is a great primer, our conversation today, so I'm going to get out of the way, yours truly, and Mr. Gary Vaynerchuk coming at you right now.
Speaker 2:
We love you.
Chase Jarvis:
Gary Vaynerchuk, welcome to the show, bud.
Gary Vaynerchuk:
Thank you for having me, my old friend.
Chase Jarvis:
Old? You calling me old?
Gary Vaynerchuk:
I am, but you look great.
Chase Jarvis:
Thanks, buds.
Gary Vaynerchuk:
You're old and gorgeous.
Chase Jarvis:
Nice to see your face again on the screen here. It's been a little bit. You've had a lot cracking lately. First, congratulations on Christie's. That's a huge deal, dude.
Gary Vaynerchuk:
Thank you. Thank you-
Chase Jarvis:
Gary V and Christie's. Man, I thought I had you on Phillips du Puree. I did an auction a long time ago, and now you're just rolling in off the top, turn buckle at Christie's. Congratulations. That's in the NFT world, but before we go to NFTs, you got a new book that's coming out, man. And I don't want to beat around the bush because I think this is your best work yet. And I'm curious if you could tell us a little bit about it and why you wrote it,
Gary Vaynerchuk:
First of all, that's so huge to hear from you, because I know you well enough to know what that statement means. And it's funny, I've been quietly and I haven't been publicly. So talk about why I admire you. I think you have a really good read on this. I do think that the only book that was like this was Crush It. I felt Crush It, much like many people's first album, right? You have your whole life to write it. So I had quote unquote, a lot of things to say and new things to say. And during a time of transition in the world, the economic crisis, social media. So I really got into my feelings in a different way and really asked myself, "What is it that allows the insanity of the Christie stuff?" When you're 45 and now you can say, "Okay, I've put more than half my life down in my professional years. And boy, this is really going well and I'm happy, right?" It's not just friends that we have that have done well financially, but are not happy. Right. We know that
Chase Jarvis:
There's a lot of them. Yeah.
Gary Vaynerchuk:
There's a lot more of them than the world believes or knows. And so I have, for over a decade now, been passionate to share and talk and I feel like, COVID right. You get to have time to think and I'm at a different pace. And I think I've finally kind of put down in a really fun format, which was really the thing I was most scared about. How would I structure these feelings? And I really talk about what I believe, which is emotional intelligence in business is the advantage. That being kind doesn't mean you get walked all over and you're bad at negotiating. That optimism matters, that accountability pointing a thumb at yourself versus a finger, especially if you're an owner, where you hired that person, so what are we doing here? And so yeah, really, I'm actually- sorry to throw this in different direction, but would love to understand why you think that's the case.
Chase Jarvis:
Well, I long have believed much like for example, creativity, the things that are soft and very difficult to explain often get written off, but I'll give you what I think is a good analog, which is social media. 15 years ago, naysayers were saying that social media didn't mean shit and it was something to write off. But what we know now is that it was virtually the same then as it is now. And yet the thing that was missing was our business culture's ability to measure it.
Gary Vaynerchuk:
Correct.
Chase Jarvis:
As soon as the technology allowed people to measure it, all the ad dollars came flying out of television into social media because it was the fast, the most personal, the smartest, and everyone knew everything about it. And so it was all of a sudden, what used to be just literally six months or 12 months before was just like, "Oh, it's too fuzzy. It's social media," became the shit. And what I see now is the same thing. It was very easy to measure a P and L or to measure someone's performance on these eight KPIs. And yet we've all seen businesses that have the KPI shit in the bag or leaders that check the boxes. I can manage a P and L until the cows come home, but what we can't measure, but we know because we see it in the best leaders and the best creators and the best entrepreneurs in the world is emotional intelligence. And I think you've written the first book that underscores that. I think I wrote that book in creativity and I think you wrote it. I think you wrote it in emotion intelligence.
Gary Vaynerchuk:
I appreciate it. I'm really proud of it. I really, for everybody listening, I created these scenarios, because that's where everything comes from. I'm more of a listener than I'm a talker, which always makes people laugh or freak out or disagree. But I always remind them, I'm like, "You only see the content I put out and post produce very effectively. Most of my day is the consumption of information." And a lot of the scenarios are baked in the, at this point, hundreds of thousands, if not even millions of DMs, emails that I've received over the last 15 years of this journey. And there's just some really complicated stuff out there, right?
Gary Vaynerchuk:
Stay at home mom or dad who still has a lot of fire in their belly. And what do you do here? And just all sorts of fun stuff that I went through. And I really talk about accountability, curiosity was a fun one for me to explore, so I structured the book out of these 13 ingredients that I think really give somebody a real shot in the business world. And it's a life book in that way too. I called it 12 and a half because this one really caught a lot of people off guard.
Gary Vaynerchuk:
Gary V the character, the public domain speaker and pontificator and content creator, very good at candor, too good. Gary Vaynerchuk, the CEO and human very bad at it. That's why I called it 12 and a half. And I called it kind candor. My journey to making kind candor a half from a zero was because I started calling it kind candor instead of candor. Because I saw, back to your point, I saw candor for a long time as an excuse to be mean. I saw candor as something that often created fear, but what I didn't have yet was the maturity to understand the vessel that candor was being delivered in was the vulnerability. My father was rough with his candor delivery. A lot of managers that were in that store were, many people I came across in business in the nineties and two thousands were. The candor wasn't the problem. The vessel that was delivering the candor wasn't kind, wasn't empathetic.
Gary Vaynerchuk:
But now that I've got a better sense of that separation. And then I was very self reflective, all the things that weren't working for me always pointed back, always pointed back to lack of candor. And so, I mean, I talk about these ingredients. I talk about scenarios where three or four of them, it's really fun to show people that ambition and patience can be played out in the same scenario. People think that's a contradiction. And so I really went there.
Chase Jarvis:
You did, you did. And of course, if you haven't clued in yet, we're talking about Gary's new book, Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success, but I'm going to add- I'm going to extend your subhead a little bit. I would say Business and Personal Success.
Gary Vaynerchuk:
Yeah, I think that's right.
Chase Jarvis:
It's a business book and we have the same publisher, Hollis. Yeah. And yet these skills, most of the people who listen to the show identify as creators, entrepreneurs. But what I've learned is that the same authenticity, transparency, the emotional ingredients that make one successful in business are absolutely critical to life. Think about the relationships that you have. And I'm wondering, did your emotional intelligence develop because of business or did your business acumen and emotional intelligence develop because of Gary, the human?
Gary Vaynerchuk:
It's so weird. It's such a fun question. Thank you. My brain immediately goes into: man, it's hard because this was all happening at six and seven and eight and nine. I talk a lot about this. I'm not sure people believe it. This has been a very big theme amongst my friends and relatives lately, probably because of the Christie's thing. You sit there and you have an event where five of your drawings sell for a million dollars and you're up there and you're out selling Pollock and Warhol and you're like, "What the fuck?" And then you go through the feelings of knowing people are- if I'm what the fuck, then many people are like, "This is bullshit," and I get a lot of feedback from people I grew up with that are like, "Man, I wish they knew that all you used to do was doodle in class and on the chalkboard."
Gary Vaynerchuk:
And I've come to realize I'm dramatically more creative than I've thought about. Even the way as an entrepreneur, I've always thought of it as creativity. But I thought of it as strategy, even though in so many ways, I now see them the same. And so, I think for me, when I talk about being a businessman at six, seven and eight, there was a piece of content I put out recently where, I do this thing called trash talk where I go garage sale-ing. And I put out YouTube videos to teach people that it's out there and I give this young girl $20 for her lemonade and I'm walking back to the car and I'm talking about the reason I did that was that happened to me when I was 10. Some guy stopped on a bike, filled up his lemonade and he gave us a $10 bill. And I'm a 45 year old man. I was eight years old.
Chase Jarvis:
So it was 10 cents back then.
Gary Vaynerchuk:
Well, it was $10, which was $4,000. It was actually the reverse, right? It was $10.
Chase Jarvis:
No, I mean lemonade, your lemonade was 10 cents.
Gary Vaynerchuk:
Lemonade was actually maybe 25 cents, but we've sold at 10 cents back then. So maybe, and in the comments, just the amount of, it's amazing how cynicism is so prevalent, "That never happened, that never happened." And a couple of my- both Marisa Bird and Robbie Turneck, who both happened to be there were like, "No, that really happened." And it's something we've talked about. And so it's this really fun journey, I've gone on a tangent. The answer is, I'm not sure I've been doing it so much for so long. I genuinely believe the talent of human intuition was always there. But the refinement of these natural emotional skills being a leader of my friends at six, I was to being 14 and being the son of the father who owned the liquor store and interacting with clients and with employees, at 22, I was running the business, for real.
Gary Vaynerchuk:
So I just think I'm 45 years old. I have so much pattern recognition and wisdom of reps from a kid. My mom last night sitting right here was saying, how often I spent time with 80 year olds as a four year old. Just would gravitate towards it. And so it's fun. I think I'm very onto something with this book. I think it's going to really leave a positive impact, this conversation. And I think I'm going to build an empire, but I'm going to do it with honey, not vinegar.
Chase Jarvis:
Well, I wouldn't disagree seeing where you've set your ambitions in the past and what you've been able to achieve. Something that's important to, I think, to establish in this conversation. And I know we're one of the earlier podcasts you've done in support of your new book. I want to get firmly on the table that these are skills that are trainable and practicable. And once you have the awareness, the understanding of what it is you are trying to cultivate that you can actually do this. So if someone sees themself as not emotionally intelligent, or has that, what I would say is a bad habit, you articulated earlier around packaging candor in a shit sandwich, because it is actually under the guise of like, "Hey, I'm going to be direct."
Gary Vaynerchuk:
Correct.
Chase Jarvis:
And that's a terrible way of delivering say feedback. That's where you've wrapped it in kindness. So these concepts are not something that are removed from other skills or the practice, if you will, of creativity, of understanding that you're creating and engaging in it. So for the people who don't see themselves that way, would you give of them a message about what you feel is possible using the ingredients of your book with their own emotional intelligence?
Gary Vaynerchuk:
I think a lot of people were looking for permission to bring their strengths on the EQ side, to the business world. And I think I've been doing that, but not communicating it as much. And that's why this is so, "Aha!" For me, this is why people, I deeply admire who I think consume a lot of content like yourself will say, "I think this is the one." It makes a lot of sense to me, because it is in the same way Crush It was the one, it was like, I was uncomfortably right in that book, which is like, "Hey, you're going to be able to make money, not by having a job and not by having a startup." And the crater economy is ungodly, exactly the way I laid it out. Same here. I don't think it's going to be uncommon for people to believe that empathy and kindness and patience are like the alpha shit, not sharp elbows, not negotiation.
Gary Vaynerchuk:
When I hear things like don't take it personal, it's just business, I'm like, "What part of cruelty is acceptable in any scenario?" Right. When I think about people not realizing the world's abundant and actually want to tear down other people's- you can't imagine how much I want everything to happen for you and everybody that looks like you and I, right. The level of cheering I have for everybody who's a personality who might be amassing attention through content. That's why I've always loved your platform. I want everybody on it to- I don't think Tim Ferris or Kevin Rose or Arlin Hamilton, or Brit Warren, I don't think any of their attention that they get for what they do, even though it might be tangentially touching what I do is taking out of me. And I want people to- I'm very competitive.
Gary Vaynerchuk:
This is not about, again, I don't know how hardcore you read it, skimmed it, got a sense a bit, but this is not written in the sense of, "Oh, let's be fluffy, fluffy, and eighth place trophy." Tenacity is one of the 12 and a half. There's nothing soft about tenacity, right? Ambition. These are real things, but I think people are confused. I think people are confused. And then we had this whole era and this is where this book is actually seated probably 10 years ago, maybe 12 when I realized, "Oh no, a lot of these kids think it's cool to be mean, because Steve Jobs was considered mean."
Gary Vaynerchuk:
And I remember thinking, "Man, if I ever get to as big as I think I'm going to get." Because I thought it, not that I'm Steve Jobs now, but I have enough attention and enough success and enough pattern recognition and I've seen it and witnessed it in enough other places, because it's not a focus group of one that I feel like maybe this conversation and I've been doing it quietly in my social. And I think I really want this book to go viral because I want it to change the temperament of leaders.
Chase Jarvis:
It's, I'm going to do a little full circle moment here. So I'm sitting about 10 feet from when you were a wine guy and I had seen your shit on Viddler and I had one of the first, certainly the first live show on the internet and one of the first podcasts and invited you, it was right after Crush It. And I believe, in parallel to what you're saying, that this book that you've written here, Twelve and a Half rivals the timeliness, the vision that Crush It did, we sat about 12 feet away from your- actually at one moment you got on my lap, which was awesome.
Gary Vaynerchuk:
I remember.
Chase Jarvis:
But, and we talked about the same thing, about what the future was going to tell about the moment that we were living in right there and we were, I think, right on that. And I believe that as I mentioned, that cycle of social media was very valuable and it became understood that it was valuable when we could measure it. I think the same thing is true with the traits that you talk about here. There's an understanding amongst people who are doing it.
Gary Vaynerchuk:
Chase, what trait do you think, it doesn't even have to be one of the Twelve and a Half, that you think you've most gotten better at as simple as that. Most- you have gotten stronger at, as your career has evolved.
Chase Jarvis:
Easy, empathy. No question. My worldview was built very much on hard charging. There's a way and it's my way. And as you mentioned-
Gary Vaynerchuk:
Whoever's in the way.
Chase Jarvis:
Totally. And you mentioned being a leader, I've been the captain of every sports team I've ever played on, yeah. All of those things were true. And ironically, and I will say actually, sadly for me, that was culturally reinforced over and over and over.
Gary Vaynerchuk:
Of course.
Chase Jarvis:
And when I, I remember started working with my wife, Kate, she came in, was producing these photo shoots from all over the world and we have very different styles. We're very complimentary. And I was sort of telling her how to get the best price on the helicopter to fly to the thing. And my tactics were just-
Gary Vaynerchuk:
A bull in a china shop. Yeah.
Chase Jarvis:
Oh, oh. Or worse. And she is the kindest, sweetest person in the whole world. And I watched her get further, negotiate better, have lasting relationships that in a matter, with that.
Gary Vaynerchuk:
That was me and my dad. My dad, I always say, "Dad, you're a better negotiator than me," but I don't fully believe it. And I always- and he knows that I don't, he may win the battle, but he lost every war. He might have gotten 50 cents more off that bottle. But I watched, because I started at 14. We didn't- not only did we not get good deals from those wineries anymore, at times, people figured out my dad's game and I could tell, because I was so in tune that they were starting at higher price points. Right. So they made him feel accomplished in his negotiation. But I think that's right. When I talk about this and I want everybody to hear this. In a world we live in now very polarizing left, right, blue, red, this isn't about, "Okay, let's take the teeth out of business," this is very much a business and life book, for achievement, for success. And there is absolutely- it's a game. The best way I can put is, I think of it like football, which I obviously love a lot.
Chase Jarvis:
Surprise.
Gary Vaynerchuk:
When they play football, they beat the living shit out of each other and they go hard. But when the game is over and this drives me crazy as a fan, because I'm mad that we lost and I don't want you to buddy, buddy, with the other guy, we just lost, but they ask how the wife is. I mean, now I'm very into that world. They talk about things like, "Hey, I'd love to give a donation to your charity." You'd be blown away by the stuff that's actually being talked on the field and you know this, but like you did at a younger level, this is the professional level. And I see business that way, this is win. Let's win. But believe it or not back like your incredible partner there, you can win with more hearts than daggers.
Chase Jarvis:
For sure. And to see it in turn, that helped me deconstruct what she was doing and recognize that as soon as you can experience some of the challenges that someone else is experiencing and at work and realize that they have a boss and connector on the fact that it's hard and we're just going to both try and do right by one another or some mirror example there.
Gary Vaynerchuk:
You know what was very powerful there? One thing I talk a lot about in this book is optimism. If you decided it's bad, it's already bad. If you- cynicism and pessimism is a game changer for people, it is awful. It is a game over before you started.
Chase Jarvis:
I have room in my life for a lot of things. And in my business, for a lot of things. Cynicism is not one of them.
Gary Vaynerchuk:
Me too. I don't like it at all. I'm visceral to it.
Chase Jarvis:
I got no space for it. So again-
Gary Vaynerchuk:
Real quick, the other thing that I want to just say real quick I asked DRock the other day, "Hey, so what hit you?" Because we just did the audio book and he filmed the making of it, then the book. And he's like, "It's the perspective part." It's when you talk about a billion people not having clean water, it's truly- what I realized in this book, and I didn't really put the nail in the coffin, but it's very clear to me what I did in this book. The other thing I did in this book in hindsight was talk about something I never talk about. I'm not even sure I've articulated this yet in content. So here you go. I can't, even as I'm about to try right now ever fully articulate to people, how little I think business matters.
Gary Vaynerchuk:
There is something in- yeah, I will. I love what I do. I love my process. I love the game. I'm all that I appear to be from a passion standpoint about this. But if the concept of business was wiped off the earth tomorrow, I'm incredibly okay with that. To me, it just doesn't mean that much. And people have so much pressure in the workplace, especially entrepreneurs and employees. And I'm just- I realized- they say a desperate fighter is a dangerous fighter in a boxing match. And I feel like it's really weird to say this, this balance of massive ambition, massive, with equal content is mind boggling. And a lot of what I undertone in this book is, you can eliminate a lot of anxiety if you realize what actually matters.
Chase Jarvis:
Well, it's been enjoyable watching that evolve from days where you and I were putting videos on Viddler. Remember there was no YouTube,
Gary Vaynerchuk:
Yes, of course. And I liked it because you could pick which dot, you could see which wine I drank. I mean, even when there was YouTube, I wanted to be on Viddler because I thought the tagging mattered so much for my content.
Chase Jarvis:
Yeah. And it turns out that that's now Google searching inside a video so that you can do exactly that. What is it, it's 15 years later. Now the fact that we've been doing this for 15 years together is... That's a little bit of a head scratcher and fun for me.
Gary Vaynerchuk:
The fact that you look younger 15 years later is the real head scratcher. Let's all give this man a lot of love. Please leave that comment on social of how right I am about that.
Chase Jarvis:
Well, we need to get together again soon before I let you go, man, I've got a couple of things about, and I'm going to read a text that you sent me a short while ago. Chase my man, where are you with NFTs? And we mentioned your auction at Christie's, which is exceptional in many ways. But I don't think it's separate from this book. And I'm going to make the connection. And then I want you to talk about NFTs. The connection between the book is awareness, empathy, connection, these soft skills, historically referred to as soft, but actually are the core. There's an awareness of who you are, where the opportunities are. And you are embracing NFTs early and big because they are going to be so huge. Let's give the shortest crash course that you feel like you can on the GV lens on NFT ASAP. Okay.
Gary Vaynerchuk:
Digital ownership is here and that's it. It's an incredibly simple statement, but it's incredibly difficult for everybody, because we've just gone through 20 years of non-digital ownership. All of us listening grew up with 20 plus years of the internet, more, where you didn't own it. As a matter of fact, even the people that own the IP didn't own it. So it was the extreme other way. We were all using creative freedom with all this stuff. We were almost taught that. People started realizing the attention was worth more than the actual monetizing of the expression. It's what hurt major league baseball. They tried to monetize everything. So you couldn't find any of their content on social except their channels and the sport decreased in popularity. We all bought into that and there's an incredible level of truth to that. We now have something called blockchains.
Gary Vaynerchuk:
Blockchains can understand who owns certain things and we will now start owning certain things, no different than owning a sheep in Farmville or a outfit in Fortnite and the things we will buy will follow the things like Mercedes, Cartier. We will express ourselves through our ownership. I would never flash a half a million dollars in a bank account. I will tomorrow flash my proud ownership of a crypto punk. That's how humans work. That's why we buy art. That's why we do things. Even if we're not talking about extreme wealth or wealth or even middle class wealth, let's just talk about why somebody wants a pair of Air Jordans at the end of the day, right? It's expression and the same way you care about a blue check mark, whether you do or not, we can all agree many do, the same way you care about following count, whether you do or not.
Gary Vaynerchuk:
I think we can all agree, billions do. Well, that's what's about to happen with what's in your wallet. And I believe your public wallet will become a greater insight to who you are than even the pictures you post on social because they're less manipulatable. And so I think this digital ownership and expression, and then the underlying technology of when NFTs where you can transfer leases and homes and it's profound. It is profound. It is internet one, internet two. This is why it's called internet three. NFTs are the biggest thing that's happened since social oh five or internet 95. And everybody listening must, please for your- I mean, it's not going to take any skin out of my back, but please, if you're listening to this, knowing this audience, please spend 20 hours of real homework and don't say no or whatever, or nah, say maybe, and then build.
Chase Jarvis:
You're right. Very, very real world scenario, you GV, give me advice right now on NFTs.
Gary Vaynerchuk:
You need to spend 20 hours so that you can put out a project and sell some original photography with access to you underneath it, just to learn.
Chase Jarvis:
For a man of many words, that was pretty good.
Gary Vaynerchuk:
Tight.
Chase Jarvis:
You're tight in your program, aren't you?
Gary Vaynerchuk:
It'll be so easy for you because you care about community. You'll understand that, "Oh, okay. I'm going to take these 25 photos I've never shown anybody in the world. I'm going to NFT them. I will. Whoever buys it, I'll give them the physical print. And I will give all 25 of them an evening, a full day with me, a working session and a dinner." And I have a funny feeling 25 people will buy that NFT. And by the way, I would be one of those people, why? I believe in your career, I believe in your future. And I would say to myself, "Oh, I might be able to sell that NFT for a profit in 12 years, as he continues to ascend. It's not super complicated.
Chase Jarvis:
All right, what's the insight? We've talked about emotional intelligence, your new book, Twelve and a Half, NFTs. I'm trying to use those as just very cornerstone examples of the work that you're doing now. What is the thing that is not on the radar now that you are equally passionate-
Gary Vaynerchuk:
For me, it will be long form storytelling. There is no scenario of me leaving this world without me putting out meaningful television and film. I just have too many stories that I want to tell.
Chase Jarvis:
Mm what's the first one going to be?
Gary Vaynerchuk:
There's a basketball player by the name of Connie Hawkins who got banned from the NBA. And I think it's an incredibly important story because I think it's unjust. And so that's on my mind. And then I'll probably get forced into animation. V friends is insane, what I'm actually doing. Yeah. And so, probably my first step bat will be where I am right now in V friends land, an animated film or movie around Patient Panda and Empathy. Elephant, who I do think are my Woody and Buzz LightYear. Those are the two kind of alphas of the optimist prime and kind of the alphas in my universe. So we'll see but I have a lo- most of what I'm going to do is going to sit under the foundation of these emotional traits, right? Like humanity.
Chase Jarvis:
Man. Well, I've always enjoyed our conversations. I want to keep this one tight. Congratulations-
Gary Vaynerchuk:
Thank you.
Chase Jarvis:
On the new book, the Christie's thing is huge. And if you haven't been following along, you've been living under a rock, look that one up because it's a good one. Gary cracked a Millie through a Christie's auction with a hand- I mean you can't even keep a straight face. It's fucking amazing.
Gary Vaynerchuk:
It's just surreal. And by the way, on the record, let nobody be confused. The laughing is nervous excitement, but there will be no chance that that will not be a good investment for the people that bought it. I am going to build Disney. I'm going to. Now I might, maybe I pass too soon, maybe whatever, but I do believe over next 30 years that I will make these characters incredibly cultural relevant. And I'm obsessed with over-delivering for everybody who owns a V friend NFT for the five people that now own the original art.
Chase Jarvis:
Well, do not doubt that for a half second. I don't think I've doubted you. I do enjoy every once in a while, seeing our sometimes mutual friends, aka like Chris Saka, for example, talking a little shit here and there. And then we creators and entrepreneurs have a way of being right. We've been wrong plenty of times, but it's been fun to watch. You got outstanding track record.
Gary Vaynerchuk:
The best part about Saka, the best part about the way I like to roll too, is we all love to have hot takes. I think his is a little bit tongue in cheek. He's actually, I think just being incredibly nice to me giving some love to this project, but it's really, really cool to watch a lot of us evolve over the last 15 years. And I'm excited for the next 15. I can't wait to see which solid, solid, solid acquaintance or friend or very good friend becomes governors and presidents and our generation, our, call it 38 to 52 crew is now going into that next year. And I just think it's going to be a lot of fun to see how it all breaks out.
Chase Jarvis:
It is. If life is seasons, I'm very much looking forward to the next season. There's a lot of folks that are in our friend circles and people that, those listening and watching now would know on the internet who are doing exciting things. It makes it very fun to be a part of. This show included, appreciate your time.
Gary Vaynerchuk:
Cheers brother. I love you.
Chase Jarvis:
Always my man, we get lots to connect on offline. Love you as well, man. Be well, this book's going to crush. Go get them.
Gary Vaynerchuk:
Thank you.
Chase Jarvis:
See my man, see you, bye.
Sign up to receive email updates
Enter your name and email address below and I'll send you periodic updates about the podcast.
This podcast is brought to you by CreativeLive. CreativeLive is the world’s largest hub for online creative education in photo/video, art/design, music/audio, craft/maker, money/life and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts — Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.