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Chase Jarvis Chase Jarvis
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How To Shoot A Car Commercial: One Tenth the Size, But 10X Cooler.

Too often advertising is a lot about BIG. Especially automotive advertising. Big budgets, big gear, big egos. Big and boring. This latest Nissan commercial from TWBA Toronto, however, isn’t big in those traditional senses. Instead, it’s big on spirit, innovation, and effectiveness. Plus big points on photography/cinematography. Seriously great camera work. Enjoy the making of video here above, but be sure to click the ‘continue reading’ link below and enjoy the finished commercial after the jump…—

See more at SERproject.ca.

Thanks for the tip Allan!

So dope.

13 replies on:
How To Shoot A Car Commercial: One Tenth the Size, But 10X Cooler.

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  1. André Weigel says:
    May 30, 2010 at 10:43 pm

    Wow !
    Absolutely great… !
    🙂

  2. john Coyne says:
    May 18, 2010 at 5:36 pm

    love it!, love that it was shot in my neighborhood too!

    OAKLAND!

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