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How to Shoot a Fancy Stop-Motion Commercial on the Cheap (-ish)

Have you seen the recent viral ad from Levi’s of a guy walking across America wearing Levi jeans? Pretty simple, but pretty cool. [Maybe the walking thing was inspired by this similar concept in Toronto?]

Anyway, this video here shows us how they pulled it off using just one camera, a tripod, 14 days, a few thousand photos, a few thousand miles, a protractor, a string, and a bit of math. Sign me up.

Their final piece is after the jump – well worth the watch. Click ‘continue reading’ below

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46 replies on:
How to Shoot a Fancy Stop-Motion Commercial on the Cheap (-ish)

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  1. Jasmine* says:
    July 30, 2010 at 8:32 pm

    Small world!! The producer–Blake Heal–was a past client of mine…I shot his wedding two years ago! So proud of all he’s doing! 🙂
    j*

  2. Alex says:
    July 30, 2010 at 12:43 pm

    Well yeah it might be similar but they went with the concept of walking across america and they literally walked all across and the model they had was in a walking stance across the way. in the other one, it was a guy pointing a camera.

  3. Pingback: Weekend Links 7/30/10 / Wonderful Machine Photography Blog
  4. Christopher says:
    July 29, 2010 at 8:14 pm

    nice video, wasnt able to see the first one its set to private

  5. matt says:
    July 29, 2010 at 5:59 pm

    the first video is set to private

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