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How to Shoot a Fancy Stop-Motion Commercial on the Cheap (-ish)

Have you seen the recent viral ad from Levi’s of a guy walking across America wearing Levi jeans? Pretty simple, but pretty cool. [Maybe the walking thing was inspired by this similar concept in Toronto?]

Anyway, this video here shows us how they pulled it off using just one camera, a tripod, 14 days, a few thousand photos, a few thousand miles, a protractor, a string, and a bit of math. Sign me up.

Their final piece is after the jump – well worth the watch. Click ‘continue reading’ below

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46 replies on:
How to Shoot a Fancy Stop-Motion Commercial on the Cheap (-ish)

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  1. Muha says:
    August 15, 2010 at 2:05 pm

    is that photographer’s shadow in 33rd second of the final ad?

  2. Carley Brown says:
    August 9, 2010 at 4:47 am

    This was a great video, looks like they had alotta fun making it

  3. Pingback: Random Little Tidbits #10 « i heart constance
  4. James says:
    August 4, 2010 at 9:36 am

    That was really inspiring. What a wonderful campaign to promote a legendary brand.

  5. Evan says:
    August 3, 2010 at 4:22 pm

    That was an awesome video, I love seeing things like this!

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