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wings

New Era, Start-to-Finish Evolution of a Music Video Project

Beautiful music vid here performed by Seattle hip hop pals Macklemore (@macklemore) & Ryan Lewis (@ryanlewismusic) and shot by emerging Seattle filmmaker friend Zia Mohajerjasbi (@DrZia)

You think this video emerged fully formed outta these guys’ brains? Hell no. It’s all a process. Usually, this process is not well chronicled. But in the case of this video, we get to see some special insights. Not just the ‘making of’ but the whole process of how this project came together in the new era of filmmaking… Hit ‘continue reading’ below to see…

1) raw video of the first time this song was performed more than 2 years ago (at my studio actually!)
2) video of Macklmore, Ryan, and Zia asking for fan support via Kickstarter
4) and finally a few behind the scenes videos showing how they made it..

Follow the progression…

First time “Wings” (was called ‘Air Jordans’ back then…) was performed at my studio via our Songs For Eating & Drinking project more than 2 years ago… A song whose lyrics were still taking shape, scratched out on scraps of paper. I learned that sometime that evening Zia told Macklemore he’d love to make a video for that track if the song ever evolved…

Here’s Macklemore, Ryan, and Zia asking for your support on Kickstarter…

And finally, here’s 3 behind the scenes videos showing some of the cooler shots…

IMHO, this is a great chronicle of the new era of making stuff in the world. Raw artistry, is put out into the world. Feedback and collaboration result. Fans and friends help support the making of this art. Great work gets made and shared, and the recipe of how it was all pulled off is given back to the world for consumption, edification, and repetition.

Onward & upward.

[And and overall, big ups to my Seattle homies. Congrats on a kick ass video AND thanks for sharing with us the evolution of the art.]

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37 replies on:
New Era, Start-to-Finish Evolution of a Music Video Project

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  1. Danie Nel says:
    July 25, 2011 at 1:09 am

    Halleluyah! Gorgeous video, and amazing song and message. Well done. Wow.

    Oh, and Chase, nice post ,thanx 🙂

  2. Laurent Egli says:
    July 24, 2011 at 11:06 pm

    Nice! What is your view on the Arri Alexa? I’m waiting for the one we ordered months ago but still didn’t have the chance to get my hands on it. The behind the scenes shots are great. It’s always nice to peak at what others use to light and get great new ideas. Thanks for the post Chase.

  3. Aaron Wulf - Become A Photographer says:
    July 23, 2011 at 9:41 pm

    Loved the video! It brought back memories of my first pair of Air Jordans. I couldn’t touch the basketball net back then, and I still can’t today. =)

    Thanks for sharing the behind-the-scenes footage, as well. It’s so interesting to see what actually goes into pulling off a shoot like this. Very informative, Chase!

  4. zenracer says:
    July 23, 2011 at 10:08 am

    It has a nice dynamic soul v sole. The question is which wins out.

  5. fas says:
    July 23, 2011 at 5:11 am

    That is alot of effort put in there and people thought its easy!

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