Image by Mark Matthews @markmimage
Seems that a new guerrilla campaign by Olympus in Australia is talking shit about the “rubbish” photos from your camera phone.
“If you’re camera also sends text messages, that will explain why your photos are rubbish.”
Plaques in select Aussie cities bearing the above slogan have been pasted to the street and other urban environs, with the url GetARealCamera.com linking to Olympus. Personally, the message bugs me, but it’s pretty damn clever — made me look twice and type in the url. …
[thx @MarkMImage for the tip & sending in that image!]
If even Chase Jarvis is writing about this campain, it has done his job already. I reckon Olympus get loads of extra hits. Sweet as..
My iPhone takes great photos. If only it could make phone calls.
Yeah and I burned my SpaghettiO’s last night. I must need a real stove. If Olympus is taking that big of a bite from cellphones, it’s time for them to start integrating sim cards into their cameras.
P.S. If this post sounds like rubbish, forgive me. I’ll try typing it next time from a real phone.
Alvin,
The threat to conventional camera manufacturers, not just Olympus, is the cell phone camera. A great many people are perfectly happy with the cell phone camera because of the immediacy of taking the photography and posting it to Facebook or whatever over their phone. With anything other than a cell phone camera the user has to jump through some hoops to get the photograph up loaded to the web. Adapting conventional cameras to such use is the challenge Olympus, Panasonic, Nikon, Canon et al face whether it is via a SIM card as you suggest or via a Bluetooth accessory such as Olympus’, which does not yet work with iPhones and iPads, has yet to be widely implemented to respond to the market challenge of cell phone cameras.
Cheers
You type with your phone? Try your fingers next time.
It’s just a in your face marketing campaign. Still love Olympus, can’t stand marketing people.
Sort of funny: Change the text in the lower right corner to chasejarvis.com and take the opposite meaning of the sentence and voila, you get an ad for Chase’s “The best camera is the one that’s with you” philosophy. Even with all the black and white Helvetica going on as well…
You got my idea 🙂