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Olympus is Talking Shit About Your Camera Phone

Image by Mark Matthews @markmimage

Seems that a new guerrilla campaign by Olympus in Australia is talking shit about the “rubbish” photos from your camera phone.

“If you’re camera also sends text messages, that will explain why your photos are rubbish.”

Plaques in select Aussie cities bearing the above slogan have been pasted to the street and other urban environs, with the url GetARealCamera.com linking to Olympus. Personally, the message bugs me, but it’s pretty damn clever — made me look twice and type in the url. …

[thx @MarkMImage for the tip & sending in that image!]

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140 replies on:
Olympus is Talking Shit About Your Camera Phone

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  1. Rosie squires says:
    July 14, 2011 at 10:07 am

    Obvisouly olympus are living in a Past decade if they think you can’t take good photos a mobile phone. See the future guys !!!

  2. Cooper Ray says:
    July 14, 2011 at 10:02 am

    pshhht even if i we’re to get a “real camera” – it certainly would not be a… um, Olympus..

  3. Adam Spence says:
    July 14, 2011 at 10:01 am

    When Olympus makes a real camera, I’ll listen. Until then, they’re just being a pain in the a***… which is ironic for a company that also manufacturers endoscopes.

  4. Robert Fulton says:
    July 14, 2011 at 10:01 am

    Hey Olympus haters… I personally own an Olympus and LOVE the shit out of it! If you think Chase hates Olympus, think again. Check out what his buddy posted here very recently. – http://blog.chasejarvis.com/blog/2011/07/chase-jarvis-tech-scotts-olympus-pen-e-p2/

    1. Adam says:
      July 14, 2011 at 10:29 am

      Those shots were all edited though, and even then, you could see image quality problems. The skier with the red pack for example was noticeably soft in the fourth image. And in the first shot at dusk, there are significant artefacts that show how much trouble micro 4/3 has with coping in low light. Also 2x crop factor is hopeless for macro.

      1. Anonymous says:
        July 25, 2011 at 12:08 am

        x2 crop is ideal for macro – infact the smaller sensors have a big advantage when it comes to macro…. DOF

  5. aqcrye says:
    July 14, 2011 at 10:00 am

    big words for a point-and-shoot maker that’s trying too hard to put up it’s own niche in the market

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