Mar
17
The times they are a changing. We're finally breaking into a new era, one that's much less about companies filling formulaic advertising buckets like single page ads and 30-second spots, and much more about finding new approaches to connect meaningfully with an audience.As a professional creative, this is a huge breath of fresh air for me. It’s with that in mind that I’m excited to introduce some of my latest work: two short films...
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Mar
16
There was a time when good advertising photos and commercials stood out because they were creative. When just having a picture in your ad could set you a part. But those times are long gone. In today's crowded, noisy world good advertising photography and video must transcend just 'creative'. Arguably, everything that is made is creative. But if you flip through any magazine or browse any interesting site, there are images that engage you and...
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Mar
12
It was good fun poking through all the great comments as hundreds of y'all deconstructed the advertising image I posted on Tuesday. Tons of great insights, lots of great ideas I didn't use (but might next time) and, while it was a tough choice, I think J. Harrington was the first person who most accurately pulled apart the technical aspects of this image. We'll send him a signed book or something fun. In the meantime,...
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Mar
09
Deconstructing the work of others has been--and continues to be--one of the most influential things in my technical development as an artist. I’ll always bring my own vision, but I’m constantly asking myself, how in the hell was this, that, or the other photo made?That said, we’ve dug into this before on a similar post that proved to be quite popular and--according to feedback--fun and helpful. As such, I’m interested to hear how YOU think...
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Mar
04
In the era before blogs really hit the mainstream, it was very unpopular in photography circles to share thoughts, techniques and insights about the craft as well as the industry/trade. It was taboo. Well, the monopoly on information has obviously crumbled and, while it upset a handful of ivory-towered folks in the photo, film and video industries, we've broken out of that paradigm to a new era of more democratized creativity. Let's consider doing the...
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Mar
02
Ok, I promised a follow up to Friday's funny video post about making sausage. If you missed it, my point was largely that shooting ads and making commercials is much like making sausage--you love the taste of it, but you'd probably risk losing your appetite if you watched it being made.That last part of that statement is of course tongue-in-cheek, since learning more about how we make this sort of stuff--as it relates to...
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Feb
26
http://www.facebook.com/v/357096821404There's the fancy part of photoshoots that, frankly, gets too much press. Because real photoshoots and films are made in the trenches. Might be an epic and cinematic image looking through the camera, but more often than not you're standing next to a freeway composing the shot with snot running outta your face, the models is standing on platform painted to look like the background because they're too short for the set, and the PA...
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Feb
24
Just got off the phone with some good friends at Freeskier and Snowboard Magazines and learned some painful news. The news of the sudden death of a friend and one of the great skiers of our generation, CR Johnson. I feel compelled to share this here, in large part because we connected through photography. According to eyewitnesses, CR got caught up on rocks going off a cliff on Light Towers at his local Squaw Valley,...
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Feb
24
If you happened to tune in on January 29th, we broadcast an all-day, 100% LIVE feed of a commercial photoshoot from our studio in Seattle. (Original post here.) We had a great time with it and got a nice bunch of feedback from y'all. So, as a followup, based on your request, we're bringing the next installment of Chase Jarvis LIVE back at you again Thursday, February 25th from 10am to 12:30pm (PST, which is...
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Feb
23
"The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves." -Carl JungI read this quote right about the same time I stumbled on Aaron Gustafson's work. Aaron, a recent MFA graduate from Parson's, it seems has a love for skydiving. Aaron is creatively compelled to shoot with a 4x5. Aaron is letting his mind play with...
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