Apr
05
Too often advertising is a lot about BIG. Especially automotive advertising. Big budgets, big gear, big egos. Big and boring. This latest Nissan commercial from TWBA Toronto, however, isn't big in those traditional senses. Instead, it's big on spirit, innovation, and effectiveness. Plus big points on photography/cinematography. Seriously great camera work. Enjoy the making of video here above, but be sure to click the 'continue reading' link below and enjoy the finished commercial after...
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Mar
24
Even after years of doing this stuff, I still get excited watching $70k worth of camera hanging 30 feet in the air off a couple of measly bolts.Last week I posted two 3 minute films that I've been commissioned by Russell Investments to create exploring the topic of 'risk'. In these vids (please check them out here if you missed them), our crew hauled a RED One digital cinema camera and a handful of...
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Mar
12
It was good fun poking through all the great comments as hundreds of y'all deconstructed the advertising image I posted on Tuesday. Tons of great insights, lots of great ideas I didn't use (but might next time) and, while it was a tough choice, I think J. Harrington was the first person who most accurately pulled apart the technical aspects of this image. We'll send him a signed book or something fun. In the meantime,...
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Mar
09
Deconstructing the work of others has been--and continues to be--one of the most influential things in my technical development as an artist. I’ll always bring my own vision, but I’m constantly asking myself, how in the hell was this, that, or the other photo made?That said, we’ve dug into this before on a similar post that proved to be quite popular and--according to feedback--fun and helpful. As such, I’m interested to hear how YOU think...
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Mar
02
Ok, I promised a follow up to Friday's funny video post about making sausage. If you missed it, my point was largely that shooting ads and making commercials is much like making sausage--you love the taste of it, but you'd probably risk losing your appetite if you watched it being made.That last part of that statement is of course tongue-in-cheek, since learning more about how we make this sort of stuff--as it relates to...
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Feb
26
http://www.facebook.com/v/357096821404There's the fancy part of photoshoots that, frankly, gets too much press. Because real photoshoots and films are made in the trenches. Might be an epic and cinematic image looking through the camera, but more often than not you're standing next to a freeway composing the shot with snot running outta your face, the models is standing on platform painted to look like the background because they're too short for the set, and the PA...
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Feb
15
I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate. I’ve posted stuff like this before and was really excited by the resulting...
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Jan
28
Yep. You read that headline correctly. We're broadcasting our upcoming photo gig LIVE from our Seattle studio via the ol' internet on Friday, January 29 from 10am to 6pm (PST, which is GMT -8). This is tomorrow for most of you, but today for some! This is a total experiment, but we need your help. Please read on.The nuts and bolts: we're shooting the album cover and promo materials for a great alt country/punk band...
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Jan
13
I really dig that we're in a new era of photography where like minded shooters enjoy gathering to learn. I prefer to shoot photos rather than give classes or seminars, but I DO like to create these environments that allow photographers to experiment, socialize, and learn together. That's what this little evening was all about. Our hardworking crew rounded up an InnerSpace indoor skate part, handful of semi-pro skateboarders (mad respect!), a whole truckload...
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Dec
26
We used to require permission from others to put our work into the world with any sort of scale. That permission came in the form of getting hired to shoot a news story, a magazine feature, or an advertising campaign. "They" sat up in fancy corner offices and if you were good...no, scratch that, good AND lucky...'they' would say 'yes' and then you'd be permitted to share your work with the world.Not any more.It's the...
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