Aug 05

Everything You Weren’t Taught About Taking Photos: How to Make an Image While Making Tough Decisions on Set (Amidst the Drama of it All)

chase jarvis naked juice
Background Story. This image was a part of a global campaign — print, OOH and digital - for Naked Juice in 2011. This image was one image in a series of 6 ads where the goal was to achieve what we were calling "the Naked Lens" — a superwarm, hard backlit look, complete with lens flare and jeweled tones throughout the image. While it might be an overused look these days — lens flares hadn't... read more ›
Apr 02

Hands-on with My Favorite Still Photography Camera

Hello camera geeks, gearheads and… well… those of you who just want the best tools for your trade. You heard right, I'm back with another unboxing, this time of the hotly anticipated Nikon D4s -- generously sent to me to by my friends at DPReview for a hands-on first impression, and it's available from my homies/gear partners at Adorama. So here goes… First impressions: that familiar Nikon gold box looks pretty much like... read more ›
May 30

The Fuji X100s Review: Brutally Simple & Highly Effective (Even If You Didn’t Want to Admit It)

The Fuji X100s. Better, Faster, Stronger.
I was onto the rush of mirrorless cameras pretty early - mostly from manufacturers sharing with me what was "coming soon", but I admit that I didn't really "get" it, until I started receiving early versions, prototypes and demos from the marketing folks at all your fav manufactures. Only then did I truly understand the punch that these little cameras pack - because they're good. I loved the concept, but hated the tiny sensors and... read more ›