Aug 05

Everything You Weren’t Taught About Taking Photos: How to Make an Image While Making Tough Decisions on Set (Amidst the Drama of it All)

chase jarvis naked juice
Background Story. This image was a part of a global campaign — print, OOH and digital - for Naked Juice in 2011. This image was one image in a series of 6 ads where the goal was to achieve what we were calling "the Naked Lens" — a superwarm, hard backlit look, complete with lens flare and jeweled tones throughout the image. While it might be an overused look these days — lens flares hadn't... read more ›
Jul 03

How to Turn ‘No’ Into ‘Yes’ + Get What You Want [An Essential Strategy That Will Get YOU Hired]

It's fair to say that I'm obsessed with the human spirit. It is amazing, bizarre and lovely at the same time and it can accomplish unthinkable things in the face of the most harrowing odds, in the face of challenge, in the face of "never". Which is why I believe in the following quote and the following story that relates to this quote. You may have seen this story 'blow up' on social a few... read more ›
May 02

Turn Love Into Money — Matt Schwartz’s 8×10 Polaroids Kick Instagram to the Back Seat

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The phrase "Old school" can't do justice to New York photographer Matt Schwartz's methodology. Lugging around an 8x10 Polaroid camera to shoot stylized surf-themed pics (that are pretty easy on the eyes) that could pass as faded stills from unused Endless Summer clips, Schwartz has eschewed the conveniences of the modern camera and smart phone camera apps for an approach that has never let him down. That he does it without commercial motivation may be... read more ›
Oct 12

Levi’s Photo Workshop: A Community Photography Collaboration Venue

Levi's recognizes that photography is absolutely a core component of a new era of creativity. Here's proof: check out their newest project, The Levi's Photo Workshop. It's a community photography collaboration venue located in central Manhattan (18 Wooster St. btwn Canal and Grand). Think free studio space, free camera rentals (even vintage), and a collaborative workspace. Levi's Joshua Katz says this project is... "...a way for Levi’s to offer a unique experience based around creativity... read more ›
Jul 27

How to Shoot a Fancy Stop-Motion Commercial on the Cheap (-ish)

Have you seen the recent viral ad from Levi's of a guy walking across America wearing Levi jeans? Pretty simple, but pretty cool. [Maybe the walking thing was inspired by this similar concept in Toronto?] Anyway, this video here shows us how they pulled it off using just one camera, a tripod, 14 days, a few thousand photos, a few thousand miles, a protractor, a string, and a bit of math. Sign me... read more ›