Background Story. This image was a part of a global campaign — print, OOH and digital - for Naked Juice in 2011. This image was one image in a series of 6 ads where the goal was to achieve what we were calling "the Naked Lens" — a superwarm, hard backlit look, complete with lens flare and jeweled tones throughout the image. While it might be an overused look these days — lens flares hadn't... read more ›
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It's fair to say that I'm obsessed with the human spirit. It is amazing, bizarre and lovely at the same time and it can accomplish unthinkable things in the face of the most harrowing odds, in the face of challenge, in the face of "never". Which is why I believe in the following quote and the following story that relates to this quote. You may have seen this story 'blow up' on social a few... read more ›
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