Pricing creative work if an art onto itself. Should you charge hourly or by the project? Are you pricing yourself out of desperation or with profit in mind? To help with some of these questions, I wanted to share a few lessons from a class taught by Ilise Benun on understanding what you’re worth, the science of pricing, and four pricing strategies you can use right now. Ilise has built a career advising the independently... read more ›
531 reads
Aug
17
Nov
14
Legend alert!!! Seth Godin is a force of nature and a shaman to so many creatives and entrepreneurs. He has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and his 18 (yes, count them - 18!) bestselling books. If you’ve been following his work, you’ll know he’s one most brilliant marketing minds of our time. Seth Godin’s latest book, This Is Marketing,... read more ›
3.9K reads
Oct
24
When I saw this recent post strike a nerve, it motivated me to share this post from my man Ramit Sethi on charging what you're worth. Today he's back by popular demand to share a simple one-two approach to setting your prices and upping your earning potential. Pencils ready? Okay, take it away Ramit. Thanks, Chase. I recently asked a photographer how she came up with her pricing. She said, “Well... I researched my competition and found... read more ›
23.9K reads
Apr
05
Are the fees or prices you're charging for your creative services too low? I bet they are. Try doubling the money. You have to deliver the goods, of course, but that's true in any work. Chances are that the clients you ditched needed ditching, the clients you carry forward and the new clients you land will pay those fees happily and will better understand the value you bring. And I'm guessing you'll be happier and... read more ›
1.4K reads