Let's cut through the noise for a second. The term "influencer" gets tossed around so much these days, you'd think amassing a huge following is the only path to success in creative careers. But is that really what we should be chasing? I've been in this game for a while, and I can tell you with absolute certainty: fixating on influence for its own sake is a dead end. The real goal? Creating meaningful work.... read more ›