Should photographers, designers and other creative pros be on TikTok as a marketing platform? The answer is maybe - and it largely depends on your mindset. The biggest hurdle for experienced professionals on TikTok is their experience. The habits and best practices learned from years of building a presence on Instagram, Behance, or a personal website don't apply here. In fact, they are often a liability. You have to unlearn the "portfolio mindset" to win.... read more ›
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You’ve heard the drum beat for a decade – ever since the innernets really started popping… “content is king”. As a content creator (both in front and behind the scenes) this has, of course, always made me feel great about my chances to succeed in cutting through the noise online. Pump out good content and you can make your mark. Welllll, I’ve come to know that this target is a moving one…and that, while content... read more ›









