The world of generative AI is moving at a breakneck pace, and nowhere is the hype more intense than in video. We’ve all seen the mind-bending clips and futuristic demos. At the center of this storm is Sora, the text-to-video model and app from OpenAI. The demos are impressive, showcasing a level of realism and narrative understanding that feels like a quantum leap forward. But for a working creative professional, hype doesn't pay the bills.... read more ›