About Jerard

Publisher, writer, photographer. Brand-minded storyteller and business-minded strategist. Jerard has spent most of his career building media vehicles that connect valuable audiences with some of the most well-known brands in the world. Before working with influencers like Chase Jarvis, he spent more than a decade working in the action/snow sports business as one of the primary creators of Freeskier magazine. He lives in San Francisco with his wife and 6 lb dog Ginger. Other passions: Skiing, travel, sailing, surfing, scuba diving, fishing, biking, poetry, beet salad and the occasional bowl full of gummy bears.
Oct 26

Friday Beats – Fresh Espresso

Here's another joint from the Capitol Hill Block Party episode of chasejarvisLIVE we hosted back in July. Fresh Espresso is the delightfully dope combo of P Smoov and Rik Rude. These Michigan natives have been bringing beats to Seattle with their many musical collaborations for years. Most notably the MCs have mixed it up with P Smoov's other well-known Seattle group Mad Rad. On Fresh Espresso's latest album, Bossalona, P Smoov makes the beats, raps,... read more ›
Oct 10

Emerging Talent — Jared Lim’s Colorful Architecture

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Urban jungles can be indifferent and cold, but Jared Lim has a different perspective. His architectural photos are bright and alive. Regardless of whether the image is complex and kaleidoscopic or simple and geometric, each image contains a captivating structure. Indeed he must make the architects who designed these edifices sing with joy. Click through the images above to see more of Jared's work. Jared was kind enough to indulge me with a few Q&A's:... read more ›
Sep 28
Sep 27

Shocking Gunfight POV Footage from Afghanistan — “I’m hit, I’m hit.”

The age of context is upon us. Last week we featured some POV footage of mind-blowing surfing action. It was fun, sporting and intentionally creative. The clip above is on the the whole other side of the spectrum. It's real, raw, and unnerving from the middle of an active battlefield. No doubt, it was not created with artistic purpose. But it captures the context and imagery of what it is like, visually, to be in... read more ›
Sep 21

Creative Video Angles: Inspiring POV Surf Shots

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The weekend is here my friends [almost]. I'm resolved to go do something fun. Something creative. Something active. The videos below inspire all three actions. There has never been a more exciting time in the history to be a photographer. Technology in enabling accessibility (and usability) like never before. Hell, if you can imagine it, you can capture it. And you dont have to spend an arm and a leg to do it. Helmet cam... read more ›
Sep 07

Tribute to Apocalypse Now – Heart of Coppola

In honor of the 33rd anniversary of Apocalypse Now, film editor Brian Caroll put this mash up together. It's a gem. Makes me want to go back and watch the movie and the epic documentary Hearts of Darkness around the making of the famously plagued and problematic - but ultimately brilliant film. Coppola's quotes, especially the one that Caroll ends the tribute with, are gold. Here are a few of my favorites: "I want a... read more ›
Sep 03

Emerging Talent: Burning Man + Beyond – Darren Miller’s Performance Artists [as captured by one]

Each year thousands upon thousands of people streaming out of the Nevada desert from the annual gathering called Burning Man. A friend called the annual event, 'the most significant counter culture gathering of our time.' This friend is smarter than me in a plethora of ways. I respect his opinion as gold...and yet I still have never personally attended. The organizers state that, "Trying to describe Burning Man to someone who has not experienced Burning... read more ›
Aug 27

Inspirational Photos by Neil Armstrong – Primary Photographer on the First Successful Manned Mission to the Moon

[First published shortly after Neil Armstong's death in August 2012] Neil Armstrong passed this weekend. I was sad to hear the news that the man who spoke those immortal words that inspired the world: "It's a small step for [a] man, a giant leap for mankind," had left us. He was a hero to many. President Obama said of his passing, "Neil Armstrong was a hero not just... read more ›
Aug 17

Perspective: Dive, Climb, Crawl, Dig and Fly Your Way to a Better Photos + Video

Jerard here from Chase's crew. One of the things I've noticed working on the CJ Team over the years is the serious lengths Chase will go to for a specific perspective. Almost nothing is off-limits if it enables him to be in position to get the shot. You've heard it before, "get on the ground," or "get above the crowd." Essentially, look for the angle that others don't. But sometimes it might take more than... read more ›
Aug 07

Veteran NYTimes Photographer Arrested & Allegedly Beaten by NYPD [Interview]

You've probably heard about the New York Times photographer who was arrested and allegedly beaten by New York City police officers last Saturday night. There's a lot of knee-jerk reaction going on out there on the internet about this story. We decided to take a look at it ourselves and go to one of the sources - the photographer himself - for more information. So far, the NYPD has not responded to phone calls and... read more ›