I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate.
I’ve posted stuff like this before and was really excited by the resulting discussion, so I figured I’d throw it out there again… WHICH IS BETTER, A or B?
Vote in the comments. Love to know ‘why’ if you care to explain your thoughts. 600 px wide versions of each image after the jump…hit [‘continue reading’ below]. After you all weigh in, I’ll tell you which one was used and why.
This is PHOTO A, below.
THIS is PHOTO B, below.
A. The flare is too much of the center point in B and would take away from the rest of the message
A
Usually a fan of big lens flare and sunbursts, but this one goes into the distracting realm. It looks like a mistake – even though we know it is not. I also like her smile in A, but the way she’s looking at the camera is a little weird. So, A is less of two evils, I guess.
My vote is for B. The photo provides a nice ambience of the early morning run, which provides a better mood. The flare provides the feeling that the runner is bathed in sunlight and also helps to mask the pole and the cars. Photo A is too detailed (if that makes any sense). I don’t think the ad is about the act of jogging, but the feeling of a great morning run. Photo B promotes this better than Photo A.
I prefer image A the photo of the runner.
I do not care for image B the photo of the lens flare.
I believe my motivations are clear from the statements above 🙂
Extraordinary that so many have so much to say about so little.
C’mon, guys this is not a choice between which picture is best because frankly neither is any good.
The discussion surely shouldn’t be about choosing A over B, but the need to discard both and find a better picture.
What’s interesting is that given a choice between two images almost everyone has been caught up comparing one against the other when it’s obvious neither should be used.