I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate.
I’ve posted stuff like this before and was really excited by the resulting discussion, so I figured I’d throw it out there again… WHICH IS BETTER, A or B?
Vote in the comments. Love to know ‘why’ if you care to explain your thoughts. 600 px wide versions of each image after the jump…hit [‘continue reading’ below]. After you all weigh in, I’ll tell you which one was used and why.
This is PHOTO A, below.
THIS is PHOTO B, below.
B would look better on a composition – like an ad with logo and text over the flare.
It would have a lot of personality, while A would be unnoticably boring.
The cars are too much of the photo in A. B would work great for use with a logo and or text.
A has a better smile, but B is probably more suitable for copyspace.
Im gonna go A.
Nice work as usual chaser.
Where’s the Brief? The one that nails the brief wins. 🙂
Technically however, I think B is more interesting. The model’s expression is better -pushing a little harder – and I absolutely love the surreal glow around her legs/feet and the shadow. If I used it, I’d probably crop halfway into the flare and let it bleed off-page to hold copy, but you’d almost be forced to speak to the strong suggestion of the perceived “blast”, which could work pending the content of the brief. A is good and safe, but just not compelling and the model is smiling, which to my thinking, is not the “goin’ for it” attitude most running companies are seeking. But did I mention the importance of the brief…?!?!?
I would have to say I prefer the unconventional B pic. The flare give’s it that unique look that you probably could not have captured entirely intentionally.
While also adding to the intrigue to the picture as previously mentioned” a jog on a warm summer morning “. I dont jog but I would run a 1000 mile’s for the subject in that picture.