
I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate.
I’ve posted stuff like this before and was really excited by the resulting discussion, so I figured I’d throw it out there again… WHICH IS BETTER, A or B?
Vote in the comments. Love to know ‘why’ if you care to explain your thoughts. 600 px wide versions of each image after the jump…hit [‘continue reading’ below]. After you all weigh in, I’ll tell you which one was used and why.
This is PHOTO A, below.

THIS is PHOTO B, below.












IMHO Image A is what most photographers would prefer because is technically successful — less flare meaning better contrast than image B. One negative comment for image A: The lamp post is a bit more distracting than in image B.
Image B may be more desireable for advertising as it provides a convenient location for text. It also emotes a greater sense of experiencing a “runner’s high”.
Either image is successful in its own way.
For me “B” works best. My initial reaction was to go with A, but given the depth of field of the image, things other than the runner were drawing my eye and became a distraction. The flare forced me to focus on the runner and not the other things in the image.
A, because I like the smile on the model’s face better in this image.
A.
B flare is distracting
It depends on what you want to say, what is the verbal message associated with the image (non verbal message)