
I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate.
I’ve posted stuff like this before and was really excited by the resulting discussion, so I figured I’d throw it out there again… WHICH IS BETTER, A or B?
Vote in the comments. Love to know ‘why’ if you care to explain your thoughts. 600 px wide versions of each image after the jump…hit [‘continue reading’ below]. After you all weigh in, I’ll tell you which one was used and why.
This is PHOTO A, below.

THIS is PHOTO B, below.













I’ll vote for A-and-a-half-to-B
A is safe
B (as currently shown) is too over the top, the flare is overwhelming and becomes the story.)
halfway from A to B is my vote.
I like B, A is too typical, nothing fancy or extraordinary about it, B is distracting, but interesting at the same time. From the point of view of marketing, B create a curiosity and intriguing enough to look deeper of what is happening.
A
The Flare in Picture B doesen´t look that good and realistic for me.
I really love Pictures directly shoot into the Sun but B doesn´t work for me.
Looks too much PS
A is better in my opinion.
In B my eye is imediatly drawn to the flare in the middle. Then after I look around it for a few seconds I get drawn straight to the flare in the middle again.
In A my eye is naturally drawn to the runner first and it stays there for a good amount of time, then to the cars, then back to the runner. However, the bottom of the street post is more distracting in A than B.
A has my vote. It is crisp. Sporty. Makes me want to run. And I hate to run.