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Chase Jarvis Chase Jarvis
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Audio is the New Video.

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Ok: so this video by W+K for Nike is certainly cool. For one, it’s soccer. For two, it’s Andres Iniesta from FC Barcelona. For three, it was shot with a 6-video-camera 360-spherical rig, introduced by director Scott Lyon.

But the thing that impressed me the most is actually the sound. Put some headphones on if you can… They nailed the audio. I’ve learned that was recorded bi-aurally… a system I’m told where the audio capture source is picked up and moved to multiple locations during filming, and then elements are mixed together in studio after the shoot. I don’t know much about this system, but if there are any audiophiles out there – do share with us.

Audio has always been a huge factor for big studio productions, but more and more it’s becoming recognized by the new generation of filmmakers (HdDSLR people mostly…) as a means to set apart their productions. Music, scoring, voice over, on location… so many opportunities to succeed–and to blow it.

Regardless this audio is dope. Audio is the new video. Audio is the new black.

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48 replies on:
Audio is the New Video.

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  1. computer mouses says:
    October 18, 2014 at 8:26 pm

    I prefer your way with words, wonderful info , appreciate it for putting up : D.

  2. Brazilian Waxing Zürich says:
    July 2, 2014 at 6:32 am

    when i experimented with it. the sugar became candy! any remedies please?

  3. javiermalagon says:
    March 22, 2014 at 11:25 pm

    Hi and thanks chase for featuring the work and everybody for the kind comments.
    Myself and my then creative partner Anders Stake worked on this a few years ago.

    The film was intended to be distribuited online so we figured out most people
    specially young football fans watch YT videos with their headphones on so we
    tought it’d be a nice touch.

    This wasn’t a big budget production as one of the comments above mentions
    but rather the thrill to experiment that made everybody in the team to go
    beyond the line of duty.

    All audio credits go to Anthony at Factory Studios in London who didn’t shy
    away when we presented him with the challenge and a tight deadline.

  4. cfd brokers says:
    June 10, 2013 at 9:55 am

    I cannot definitely assist but admire your weblog, your weblog is so adorable and great “

  5. male brazilian says:
    June 10, 2013 at 9:42 am

    You got a very great web site, Glad I detected it by means of yahoo.

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