Care, Time, & Vision Beat “Budget” Every Time.

I’ve been enamored with projection (onto art, buildings, cars, what have you…) for some time. But few people have made flat surfaces come to life like Davy & Kristin McGuire. I think this is simple, stunning and beautiful.

And if you think creativity requires a lot of gear, think again. The visuals above were created simply using paper cut outs, a 5d Mark ii, a projector, an old Macbook with After Effects, some builders lights (a la Home Depot), and some green cloth improvised into a “green screen”.

The Ice Book is a miniature theatre show, a pop-up book that comes to life as if by magic. It tells the story of a mysterious princess who lures a boy into her magical world to warm her heart of ice. It is made from sheets of paper and light, designed to give a live audience an intimate and immersive experience of film, theatre, dance, mime and animation. We created the show during a four month artist residency at the Kuenstlerdorf Schoeppingen in Germany…Before we started we had no idea how to make pop-up books let alone how we could combine them with projections. With a lot of care, love and arguing the idea eventually came to life. -Davy & Kristin McGuire

Now to my point. Whether you like HdSLR’s, projection, pop-up books, or not there are a few essential take-aways from this piece for any creative…namely :

1. Care, time, and vision beat budget every time.
2. Care, time, and vision beat budget every time.
3. Care, time, and vision beat budget every time.

Next time you’re lamenting a limited budget, turn that frown upside-down and do something amazing instead.

Tour dates for The Ice Book here.

(thx for the tip Greg J)