VERY stoked to finally share some of my latest commercial director work that’s playing all over your TV’s here in the USA. It’s the new 30 second broadcast TV spot for that great outdoor brand, REI.
Remember all these posts back in March, chronicling the day by day shooting of a video-and-print campaign-all-in-one shoot?…working through some curveball weather challenges? Well, this spot here is one of the fruits of that labor.
As you can see, our patience persevered on the weather. Huge thanks to the entire cast & crew that worked so hard to pull this off. I’m humbly grateful. A massive team effort, with a ton of sweat and laughs, waaaay up at 12,000 feet. And you might even recognize the fresh bed of music we licensed…thanks to our talented compadres from We Are Augustines.
Lemme know what you think of the spot [update: and of course feel free to ask any questions…] and stand by for a behind-the-scenes RAW video coming soon that’ll highlight how we snagged the the most important shots using cranes, jibs, steadicams, and a very special helicopter.
So fresh. I’m such a fan of this. Was this shot on the D7000? Also, how much post-image work did you do? (color correction, sharpening, etc)
This is some great work Chase. Music was great, the angles were nice, and more than anything it made me want to go skiing with my friends. My only preference with a commercial that short is that there would be fewer cut scenes so I could appreciate the beauty of each scene. Just a thought, but honestly you do fantastic work and I’m a big fan.
I suppose it’s a requirement for a 30 second spot but there are so many cuts in this that it’s a bit disorienting. It’s still nice, though.
Well, the T.V. spot has not been aired here in Florida…LOL…no surprise there. This is the first time I’ve seen it. Well don, but not over done, if you know what I mean. I love the visuals!
recognized the music, assumed it must have been your work. Very nice.