VERY stoked to finally share some of my latest commercial director work that’s playing all over your TV’s here in the USA. It’s the new 30 second broadcast TV spot for that great outdoor brand, REI.
Remember all these posts back in March, chronicling the day by day shooting of a video-and-print campaign-all-in-one shoot?…working through some curveball weather challenges? Well, this spot here is one of the fruits of that labor.
As you can see, our patience persevered on the weather. Huge thanks to the entire cast & crew that worked so hard to pull this off. I’m humbly grateful. A massive team effort, with a ton of sweat and laughs, waaaay up at 12,000 feet. And you might even recognize the fresh bed of music we licensed…thanks to our talented compadres from We Are Augustines.
Lemme know what you think of the spot [update: and of course feel free to ask any questions…] and stand by for a behind-the-scenes RAW video coming soon that’ll highlight how we snagged the the most important shots using cranes, jibs, steadicams, and a very special helicopter.
i’d be interested to hear what you think about this 30 sec ad from TNF…
http://www.youtube.com/watch?v=w1OnAA5i8ec&feature=relmfu
That looks great. Well directed. These kind of commercials are the one you don’t mind to see it all over again. It will be great to see the ‘behind the scene’ video.
whoops .. chase, sorry.
Hey Chast
Ha . you need to get some of those folks some skins. 🙂
Congrats, and nice work, as usual.
Cheers
Carl
Don’t any of you guys remember the blog posts that Chase did while he was shooting this? Click the “all these posts back in March” link to fully appreciate the work that went into this.
Great work Chase, thanks for sharing.