VERY stoked to finally share some of my latest commercial director work that’s playing all over your TV’s here in the USA. It’s the new 30 second broadcast TV spot for that great outdoor brand, REI.
Remember all these posts back in March, chronicling the day by day shooting of a video-and-print campaign-all-in-one shoot?…working through some curveball weather challenges? Well, this spot here is one of the fruits of that labor.
As you can see, our patience persevered on the weather. Huge thanks to the entire cast & crew that worked so hard to pull this off. I’m humbly grateful. A massive team effort, with a ton of sweat and laughs, waaaay up at 12,000 feet. And you might even recognize the fresh bed of music we licensed…thanks to our talented compadres from We Are Augustines.
Lemme know what you think of the spot [update: and of course feel free to ask any questions…] and stand by for a behind-the-scenes RAW video coming soon that’ll highlight how we snagged the the most important shots using cranes, jibs, steadicams, and a very special helicopter.
Very very very good job Chase, love this commercial, just like your others!
Ah, Telluride! Awesome work! As a former Coloradan I know it is one of the unfriendliness places to work from the altitude to constantly changing weather. Great, great work. I’ve seen it a couple of dozen times on Hulu already. Besides admiring the work, it makes me homesick for Colorado. Time to hit the slopes!
Visuals and edit are fantastic! What throws me off is the voiceover. When she says, “February third” her inflection makes it sound like she’s going to chronicle a story from her adventure diary,but then her inflection changes. It’s a weird switch from sentence one to two and takes me out. I can’t figure out why she even has to say “February third.” It doesn’t seem relevant.
Anyways.
Great production! I clearly remember following you through the events as they happened and am stoked to see the result.
“The Art of Flight” is everywhere, even in Chase Jarvis Ads :))
The beginning is not beliavable – during a beatiful day, there are only four people getting off a chairlift and noone is close to them; and they walk a human made trail; not very believable