The times they are a changing. We’re finally breaking into a new era, one that’s much less about companies filling formulaic advertising buckets like single page ads and 30-second spots, and much more about finding new approaches to connect meaningfully with an audience.
As a professional creative, this is a huge breath of fresh air for me.
It’s with that in mind that I’m excited to introduce some of my latest work: two short films exploring the topic of RISK. Risk is something we all experience everyday. It presents itself–and is mitigated–in a myriad of ways. What are YOU risking in pursuit of your job, your hobbies, your profession? How do you deal with it?
The two shorts above are the beginnings of a five-part series that I’ve been commissioned to create, thanks to an amazing company called Russell Investments and their latest campaign Conversation Yields Innovation (please check it out).
Few clients give the kind of freedom to the artists they hire as I’ve been given on this gig. The normal escapades usually require that we dress-up advertising imagery to simulate real-life. This project is entirely different. At its core, Russell has asked me to find and interview…a handful of not-so-everyday people, and understand how they feel about real-world concepts like risk, security, and innovation. They are genuinely interested in the conversation. The only requirements for these films are that I reveal interesting insights and make them beautiful. I hope that I’m on the right track. I’d love to know what you think about what we’ve created.
For the techies, we shot all this using the RED one and Nikon D3s cameras and we used a variety of cool techniques to capture the footage. We’ll deliver a behind-the-scenes look in the very near future…
But more important than all that, is this: since risk is such a part of expressing yourself as an artist and since it plays a huge role for those of us that are independent business owners, I’d love hear from YOU about about risk in your life. How do you engage, mitigate, and live with risk?
I truly enjoyed these videos!
Inspirational, warm, moving, charming, beautiful & that's just Chase (I imagine). The two movies aren't too scrappy either….
On a serious note, I think the digital world has knocked back many photographers quite unexpectedly & it's a scary place out there right now. This guy seems to be doing something really special sharing his work with this kind of posting. All strength to him.
Chase and Company,
I Love the way these were shot. I must say that as someone on a Gap year (starting at R.I.T. in the fall) I don't take enough risks with my photography. I think I need to push it in the next 6 months. Wow 6 months away, Thank you for making me check the iCal on that!
Best,
Will
P.S. I think your intern Norton is a not so ordinary person, who put a bunch on the line. I think the community should hear his story.
Nice
Nice videos. I had to laugh at the huge disclaimers at the end of the vids, though. But leaving them out would have probably been too much of a risk for the client (sorry about the lame joke, I couldn't help it).
But risks.. yeah. They make the colors more vivid and the air feel fresher. Some people say commuting to work by bike is too much of a risk, especially in winter. Some say rock climbing is too risky. Or backcountry skiing. Some say quitting your nice and secure day job to try your hand at something completely different is too much of a risk, too. I'm doing (or preparing to) all of that. With the necessary precautions, of course, but I still fully expect to land on my ass from time to time… and I'm pretty sure it'll be worth it.
And if I fail big time, well, so what. Then I still tried, and I saw. I lived.