How To Shoot A Car Commercial: One Tenth the Size, But 10X Cooler.

Too often advertising is a lot about BIG. Especially automotive advertising. Big budgets, big gear, big egos. Big and boring. This latest Nissan commercial from TWBA Toronto, however, isn’t big in those traditional senses. Instead, it’s big on spirit, innovation, and effectiveness. Plus big points on photography/cinematography. Seriously great camera work. Enjoy the making of video here above, but be sure to click the ‘continue reading’ link below and enjoy the finished commercial after the jump…—

See more at SERproject.ca.

Thanks for the tip Allan!

So dope.

13 replies on:
How To Shoot A Car Commercial: One Tenth the Size, But 10X Cooler.

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  2. It’s a shame that all this talent and creativity is wasted on something that’s meaningless, instead of using it make the world a better place, at least in some small way. All this money, skill, etc., for nothing.

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