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Chase Jarvis Chase Jarvis
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How to Shoot a Fancy Stop-Motion Commercial on the Cheap (-ish)

Have you seen the recent viral ad from Levi’s of a guy walking across America wearing Levi jeans? Pretty simple, but pretty cool. [Maybe the walking thing was inspired by this similar concept in Toronto?]

Anyway, this video here shows us how they pulled it off using just one camera, a tripod, 14 days, a few thousand photos, a few thousand miles, a protractor, a string, and a bit of math. Sign me up.

Their final piece is after the jump – well worth the watch. Click ‘continue reading’ below

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46 replies on:
How to Shoot a Fancy Stop-Motion Commercial on the Cheap (-ish)

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  1. Matt Timmons says:
    July 27, 2010 at 9:26 am

    Definitely a job where you want to make sure your CF cards are backed up!

  2. Armands says:
    July 27, 2010 at 9:11 am

    A couple days ago I saw this for the first time. I was like wow man, it must be some kind of massive editing and the gay must be shot separately and comped in afterwards. How wrong I was 🙂
    Cheers for this and I wish I could create something on same edge. But it is all about the crew and people.

    Cheers again.
    You are ace.

  3. Florencia. says:
    July 27, 2010 at 9:05 am

    Good!. A hard work behind it.
    =).

  4. Pam Swan says:
    July 27, 2010 at 8:56 am

    Really cool stuff! You really don’t what you don’t know until someone shows you how! Thanks for sharing. PJS

  5. David_in_Seattle says:
    July 27, 2010 at 8:55 am

    Cool concept and great execution!

    1. Ken Savage says:
      July 29, 2010 at 9:17 pm

      Says…. This video is private.

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