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Chase Jarvis Chase Jarvis
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How to Shoot a Fancy Stop-Motion Commercial on the Cheap (-ish)

Have you seen the recent viral ad from Levi’s of a guy walking across America wearing Levi jeans? Pretty simple, but pretty cool. [Maybe the walking thing was inspired by this similar concept in Toronto?]

Anyway, this video here shows us how they pulled it off using just one camera, a tripod, 14 days, a few thousand photos, a few thousand miles, a protractor, a string, and a bit of math. Sign me up.

Their final piece is after the jump – well worth the watch. Click ‘continue reading’ below

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46 replies on:
How to Shoot a Fancy Stop-Motion Commercial on the Cheap (-ish)

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  1. Chris Biele says:
    July 28, 2010 at 1:24 pm

    Wow, Levi’s man has really white teeth! Cool vid too.

  2. Twan says:
    July 28, 2010 at 7:49 am

    Great video!
    Cool to see this level of technical creativity behind the scenes! Very inpiring

  3. Stephen says:
    July 28, 2010 at 7:02 am

    Really neat! Here’s the bucket list in order:

    WALK ACROSS AMERICA (done)
    RUN WITH THE BULLS
    CLIMB MT EVEREST
    GO TO THE MOON

    I only got a glimpse at the last item, but I’m pretty sure it was

    BEAT GOD AT HIS OWN GAME

  4. Anonymous says:
    July 28, 2010 at 6:11 am

    Sweet, I’ll give it a try.

  5. Shane Parker says:
    July 27, 2010 at 6:41 pm

    Oh man, this would be so fun to do!

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