There are two things that I love sharing more than anything else. Margaritas and answers to your creative questions. I couldn’t figure out how to get margaritas into your ears this week, but we’ve got some fantastic questions from The Daily Creative (my YouTube show where I answer YOUR questions about the challenges you’re facing on your journey to become an aspiring or professional creative) and some of my favorite answers from the show.
In this episode:
- Ian wants to know how to transition from a traditional career to a “more risky” creative one.
- Fritz is looking at how to stop trading his time for money and start scaling his photography business. I share four of my favorite methods for diversifying your creative income.
- I talk to Brendan about how to kick social media jealousy to the curb with a few attitude shifts. These tips won’t just make you feel better, they’ll likely help you land more clients.
- Eric asks one of my favorite questions; how to raise your rates. We talk about the mindset around breaking up your work into different buckets and determining your creative fee. Crucial info for creatives looking to make money long term. Crucial.
Enjoy!
Making is progress. The act of doing something instead of nothing is progress.
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Questons Asked
- Ian from Baltimore asks how to transfer from being full time nurses to full time wedding photographers. [4:00]
- Fritz asks how to make photography a scalable business. [8:25]
- Brendan and I have a chat about how to fight jealousy when your peers or those you look up to appear more successful than you on social media. [18:18]
- Eric asks how to raise his rates [28:53]
In This Episode, You Will Learn:
- Richard Branson taught me why it’s important to “mitigate the downside” and what that means when starting new ventures. [4:50]
- What can you do to work ask little as possible in your day job, so you can use all your energy on your creative job? [6:20]
- How to use simple math and a simple day job to successfully transition into your dream career. [6:30]
- You want to see like your mentors, not be like them. Be like you. [7:30]
- The challenge with doing anything when you trade money for your time. [9:06]
- How to scale single photos through stock photography. [9:40]
- How Peter Hurley scales his business by using other people’s time with his techniques. [10:26]
- If you’re stuck trading your time for money, try asking for more money for the same amount of time. [11:51]
- How you can use your online community to sell goods. [12:20]
- Why you want to approach your business ventures with intention. [13:14]
- How I built my business to make great money with only having 20 clients per year. [14:36]
- How to make a buck off your second and third best photos. [15:52]
- Have different pieces of your business make different kinds of money for you. [16:38]
- Doing shit that you don’t love is a quick road to a slow death. [17:25]
- What happens when you enjoy the success of others. [20:30]
- Do not compare your real life with other people’s highlight reel. [22:25]
- People want to work with people who are positive. Be a beacon of light for others. Conversely, if you’re an artist and you’re a shithead to work with, I don’t care if you’re the most talented person in the world, you’re not going to get calls. [22:42]
- Brendan gets it. If you’re jealous, make shit like Brendan. [24:20]
- Marie Forleo says “create before you consume.” Making is progress. The act of doing something instead of nothing is progress. [25:45]
- Check out my blog post titled Why Comparing Yourself To Others is the Worst (and Best) Thing You Can Do. [27:14]
- You matter. You’re loved. Now get back to work. [27:27]
- Why you need to seperate the services that you do instead of charging a flat fee. [29:56]
- Remember to copy and paste this next time you’re negotiating for post production work: “Changes in scope will incur changes in fees.” [31:25]
- Try adding on services to existing clients. If you have more to offer, offer more. [31:50]
- You’re never going to turn a $50 client into a $5,000 client. It’s just not going to happen. [32:33]
- Why you need to seperate the services that you do instead of charging a flat fee. [29:56]
- Remember to copy and paste this next time you’re negotiating for post production work: “Changes in scope will incur changes in fees.” [31:25]
- Try adding on services to existing clients. If you have more to offer, offer more. [31:50]
- You’re never going to turn a $50 client into a $5,000 client. It’s just not going to happen. [32:33]
This podcast is brought to you by CreativeLive. CreativeLive is the world’s largest hub for online creative education in photo/video, art/design, music/audio, craft/maker, money/life and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts — Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.
