This new TV spot from Weiden & Kennedy for Southern Comfort is turning some heads. It debuted a few days ago on TV and has been bouncing around the internet making people smile since. If you’re a filmmaker or a photographer and this doesn’t make you want to create something original – I don’t know what will.
Ad Age Reports:
Neal Arthur, managing director at Wieden & Kennedy, contrasted the spot with other liquor ads that he said create “contrived images of the consumer.”
The “consumer that we were talking to [is] really just looking for the confidence and the appreciation for being as you are,” he said. “We very intentionally tried to create work that isn’t ‘trying’ and doesn’t feel like it is contrived in any way.”
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My family loves this commercial, They always say “dad here is that guy that looks like you”.
It makes want to drink Southern Comfort, It creates a smile just watching the commercial.
One word for him – Hot!!!- southern comfort equals sexy
Hi, my friend Pete was so inspired by this advert that he made us film him recreating it on a freezing cold football pitch in the North of England in December:
http://www.youtube.com/watch?v=0LfE751K0Kg
I hope you enjoy his efforts… All in the name of a good cause (and a bottle of Southern Comfort so he could warm up afterwards), the local Children’s Hospital:
http://www.justgiving.com/wildmanbudgiewalk