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Olympus is Talking Shit About Your Camera Phone

Image by Mark Matthews @markmimage

Seems that a new guerrilla campaign by Olympus in Australia is talking shit about the “rubbish” photos from your camera phone.

“If you’re camera also sends text messages, that will explain why your photos are rubbish.”

Plaques in select Aussie cities bearing the above slogan have been pasted to the street and other urban environs, with the url GetARealCamera.com linking to Olympus. Personally, the message bugs me, but it’s pretty damn clever — made me look twice and type in the url. …

[thx @MarkMImage for the tip & sending in that image!]

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140 replies on:
Olympus is Talking Shit About Your Camera Phone

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  1. Canon Man says:
    July 20, 2011 at 8:18 am

    “If your camera can’t easily share photos, that will explain why you have no friends.”

  2. Adam Haworth says:
    July 20, 2011 at 5:01 am

    Totally incorrect, I have some really great photos that have been taken on my Blackberry. Really bad marketing I think.

  3. Pingback: Olympus und die Instant-Nudeln » Olympus, Kamera, Kochen, Qualität, Leute, Navigation » inside-blog.de
  4. M. says:
    July 19, 2011 at 6:31 am

    There’s something that bothers me about most of these comments. Some of them show genuine indignation towards Olympus. Come on, people – it’s just an ad! It’s not about war, it’s not about the economical crisis or the rating agencies’ behaviour. Just an ad! Nothing more than an ad. I don’t see the need to stress over it.

  5. Mike Bourgeault says:
    July 18, 2011 at 7:28 pm

    The only reason this makes me mad is I dropped 300+ on a Stylus Tough and it is easily the worst camera I have ever used. Otherwise its just marketing that I wouldn’t have noticed unless it was pointed out to me.

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