Image by Mark Matthews @markmimage
Seems that a new guerrilla campaign by Olympus in Australia is talking shit about the “rubbish” photos from your camera phone.
“If you’re camera also sends text messages, that will explain why your photos are rubbish.”
Plaques in select Aussie cities bearing the above slogan have been pasted to the street and other urban environs, with the url GetARealCamera.com linking to Olympus. Personally, the message bugs me, but it’s pretty damn clever — made me look twice and type in the url. …
[thx @MarkMImage for the tip & sending in that image!]
This is typical Olympus Australia at work. I refuse to buy there products anymore after an Ad campaign they ran a few years ago for there SMALL DSLR camera in which a man was cough photographing a women at the beach which she took offence at. The man with the Olympus hid his camera while two meathead friends of the women went and started physically treating the wrong man because he had a big DSLR with lenses. Right at the end of the add you could actually hear one of the men saying “If you don’t give me that I’ll beat your head in”.
Olympus seems to think its ok to call DSLR users perverts and gear there Ads to the public giving that impression. As if we as photographers don’t get that enough. Now a company that wants us to buy there products is perpetuating the stigma.
So, if I understand the prevailing attitude here with regard to this ad, it’s that cell phone cameras are perfectly viable photographic tools, but Olympus’ DSLRs are not. Even tiny-sensored cell phones can be wielded by talented people to produce compelling images and thus are not deserving of the derision implicit in this ad; but Olympus DSLRs are so inferior, that they serve as exceptions to the rule that “a good photographer can take great pictures with ANY camera.”
Either it really does matter with what a photographers shoots, or the put-downs directed at Olympus make no sense.
Just sayin’.
didn´t noticed that olympus builds real cameras…
Why not run a controversial ad? What does Olympus have to lose? Certainly not market share.
Hate to a celtic pedantic here, but you really should have an ‘e’ on the end of that ‘shit’. 🙂
I’ve seen some amazing pictures taken with boxes that also kept shoes.