Dove has been running “Real Beauty” ads for more than a decade. Their agency Ogilvy in Toronto cam up with a pretty dope hack/secret weapon to raise awareness with photo re-touchers, art directions and designers to reconsider the messaging that they and their clients are promoting by thinning, coloring and generally adding or subtracting to women’s bodies for benefit of advertising to the masses.
By disguising a desirable Photoshop action in popular blogs Dove has seeded it in a way that folks will download it for their work. What appears to be a skin “glow” or brightening action actually reverses all previous manipulations and reverts images back to their original state and posts a layer of messaging about why they’re doing this. Clever hack for their cause.
I am not saying your content isn’t solid|I mean, I don’t want to tell you how to run your blog, however what if you added a title that grabbed a person’s attention? I mean BLOG_TITLE is kinda vanilla. You should glance at Yahoo’s home page and note how they create news titles to get viewers interested. You might add a related video or a related pic or two to get people interested about everything’ve got to say. Just my opinion, it would bring your blog a little bit more interesting.
You have superb knowlwdge on this website.
Er… correct me if I’m wrong, but usually whenever I’m ‘trying out’ a new action / preset on Photoshop / Lightroom, I try it on a flattened jpg of my original PSD, just to see the effect…
In that case, shouldn’t this Dove action just…. fail?
I personally touch up – and liquify – photos of myself all the time. I don’t see what the big deal is. I know that in real life no one notices the little bulge on my hip from the weird angle my dress falls – but I don’t want to see it in a photo of myself – because I want to look better than real life…which is really how I sell my work to clients too.