Been tons of chatter online about the Lytro camera the last few weeks. In case you’ve been living under a rock or too busy to notice, then you’ll be happy to know that the new Lytro camera allows you to select focus AFTER you shoot the photograph. AMAZING technology developed at Stanford by Ren Ng. Just like you can change the white balance after capture when shooting RAW, well now you can put those striking blue eyes of your model in focus later.
Consider that with the technology of a camera like the RED Epic – shooting a 5,000 pixel wide image at 96 frames per second. You can aim that sucker at a scene and shoot 1000 14 megapixel still images in 10 seconds. No more need to catch ‘the decisive moment’!
Combine these two technologies? Whew! Now you’ve really got something.
Unless… your pictures have no focus. If you think that you’re photos are going to be better in the future because you don’t have to pick the moment or focus on your subject, you’re entirely wrong. These technologies are truly amazing, revolutionary and will continue to change the face of photography as we know it.
But mark my words, if you’re goal is to get your work to stand out from the crowd (as good art does), then you’ll need to focus all the more.
Focus on subject.
Focus on content.
Focus on meaning.
Focus on artistic vision…
…because these are all the tools that computers can’t help you with and these are the only ways from here on out that you’re going to be able to make a mark.
Focus on that.
[and don’t hate it, celebrate it, cause it’s all you’ve got.]
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Nice. The goal of the artist is to use technology, tools, technique, etc. to communicate their vision and message. The ever advancing world of photography is both an opportunity and a challenge . I love it. It’s exciting and always keeps you pushing, evolving and creating the next level.
I love that people think that these sorts of technological advances will make them better photographers, but the the truth is as the article says “you’ll need to focus all the more”
Interesting technology, now we have to wait if it will evolve and maybe reach the pro market. Do you think it could reach the DSLR one day and we will choose on the computer the focus point of our picture taken at 1.4 aperture?
Somewhere, I hope not. Too much technology who does the job for the photographer isn’t a good thing.
Really well said! I really hate people that easily tell me “oh u must have a really good camera”… emmmm no… or that in a museum say something like “i could do that…”
those kind of works, that sometimes seem merged with art, definitely need creativity and interaction in 360 degree with the environment and subjects. Only involved people find right answers, involving myself is the first move I’ll always try to play. I translated this post in Italian in my new website http://www.classecreativa.com. Linked here 😀 hope you don’t mind:D