Chase Jarvis Chase Jarvis
  • Photos
  • Projects
  • About
  • Blog
  • Book
Chase Jarvis Chase Jarvis
  • Photos
  • Projects
  • About
  • Blog
  • Book

Think You Don’t Need to Focus? Think Again.

Been tons of chatter online about the Lytro camera the last few weeks. In case you’ve been living under a rock or too busy to notice, then you’ll be happy to know that the new Lytro camera allows you to select focus AFTER you shoot the photograph. AMAZING technology developed at Stanford by Ren Ng. Just like you can change the white balance after capture when shooting RAW, well now you can put those striking blue eyes of your model in focus later.

Consider that with the technology of a camera like the RED Epic – shooting a 5,000 pixel wide image at 96 frames per second. You can aim that sucker at a scene and shoot 1000 14 megapixel still images in 10 seconds. No more need to catch ‘the decisive moment’!

Combine these two technologies? Whew! Now you’ve really got something.

Unless… your pictures have no focus. If you think that you’re photos are going to be better in the future because you don’t have to pick the moment or focus on your subject, you’re entirely wrong. These technologies are truly amazing, revolutionary and will continue to change the face of photography as we know it.

But mark my words, if you’re goal is to get your work to stand out from the crowd (as good art does), then you’ll need to focus all the more.

Focus on subject.
Focus on content.
Focus on meaning.
Focus on artistic vision…

…because these are all the tools that computers can’t help you with and these are the only ways from here on out that you’re going to be able to make a mark.

Focus on that.

[and don’t hate it, celebrate it, cause it’s all you’ve got.]

Check out these creative classes I've curated + built that relate to this post:

Fundamentals of DSLR Filmmaking
with Victor Ha
Fundamentals of Photography
with John Greengo
How to Choose Your First DSLR
with John Greengo

Related Posts

10 Things Every Creative Person (That’s YOU) Must Learn
051026_ChaseJarvis_einstein_writing_vlrgwidec
Writing Makes Photographers More Creative — 5 Easy Tips
Daniel Pink: The Power of Regret
Chris Hutchins of Chase Jarvis LIVE
Chris Hutchins: All the Hacks to Maximize Your Life
Chris Burkard on Chase Jarvis LIVE
The Wayward Path of Photographer Chris Burkard
Make Your Message Heard with Victoria Wellman

64 replies on:
Think You Don’t Need to Focus? Think Again.

Comments navigation

Previous
Next
  1. Jim Gale says:
    October 25, 2011 at 1:22 pm

    For art, I wouldn’t know. Surely it would have to be special to stand out.

    My challenge, for which the Lytro is PERFECT for me, is that I miss the damn moment all the time (of, for example, my kids in an action shot), always due to focus and/or timing (due to focusing). Sure, I have a $500 camera now – not a $3000+. But lugging something big/expensive (which might help) around will add another amount of time to set up for ‘the moment.’

    This thing (Lytro) is shutter-fast, focus-FIXABLE (to which I can render said 2d-perfect shot from), and small enough to have ready at any time.

    My issue is not art. It is time to capture. For me, this is an easy answer.

  2. Dom says:
    October 25, 2011 at 1:21 pm

    Should really try it before you write about why you think something won’t work.

  3. sweetandcoolval says:
    October 25, 2011 at 12:07 pm

    @ chase – Ironic, I just got a tattoo of a focus symbol on my inner wrist so I don’t forget.

    @steven – Not everyone shares the same intent with image taking. Where you want to “see”, others want to define a moment or remember something funny. The shift in technology is the ability to easily share images. You probably have 3K family photos stuffed in a box somewhere. Now you can share everything with everyone, so why not do it? Technology has allowed me to be aware of other people’s work and get better myself. I have a nice DSLR which I learn more about it daily. Most of my images come from my iphone which I can use to share with people, or to put it another way, I happily use it to flood the ‘net with mediocrity. There’s room for everyone’s point of view out there.

  4. Jonathan Poritsky says:
    October 25, 2011 at 11:58 am

    I couldn’t agree more. It’s fascinating tech, and there’s certainly an artistic use for it, but not necessarily useful for all art. I went into some depth on this in a post about focus in motion pictures:

    http://www.candlerblog.com/2011/10/23/lytro-camera-could-change-the-purpose-of-focus-but-why/

  5. David McDonald says:
    October 25, 2011 at 11:51 am

    Well said Chase.
    Lytro looks like a fun camera (and beautifully designed & marketed), but that’s about it.
    I don’t understand the tech involved, but much of the language & descriptions of how this works on their web pages doesn’t add up for me.
    Looks to me like a detailed hyperfocal type image capture, with ‘focus’ applied by softening the ‘unfocussed’ areas.
    But I could be wrong 😉

    Anyways, a nicely designed fun camera.

Comments navigation

Previous
Next

Comments are closed.

BUY NEVER PLAY IT SAFE NOW!

Get weekly, curated access to the best of everything I do.

Popular Posts

adobeThe Best Adobe Suite Alternatives For Creative Pros
Asset 1photoshopThe Best Photoshop Alternatives For Creative Pros
20251118_CJLIVE_MindsetSkillset_Micro_Thumb_16x9_v2.5Mindset. Skillset. And the Hard Stuff You’re Avoiding.
meta ai dockMeta AI: Is it the “free Midjourney”? My in-depth review for creative pros.
webflow logoThe Best Webflow Templates for Serious Creative Professionals
flora fashion presetWeavy vs Flora: Which is better for creative pros?
Nate Bargatze on Chase Jarvis LIVENate Bargatze’s Guide to Building an Undeniable Creative Career (as seen on Netflix)
meta ai 601 650 2How To Use Meta AI “Style Reference Seed” (vs Midjourney)
weavy thumbWhat the heck is Weavy (Figma Weave)? The 100% honest review…
comfyuiWhat the heck is ComfyUI? And is it right for creative pros?

© 2024 Chase Jarvis. All rights reserved.