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Mar 02

3 Bulletproof Tips for Getting Your Work Noticed by Your Creative Heroes

If you’ve been following me for any length of time, then you most likely know my M.O. by now: put your work out there early and often. Steve Martin famously said, “Be so good they can’t ignore you.” But the other side of that is to have so much work out there that people can't swing a stick without hitting something you've made/written/built/produced/directed/etc. I talked about this with fellow sharing advocate, #cjLIVE alum, and all-around... read more ›

Jun 17

Switch It Up: On the Other Side of the Lens with Cassey Ho.

I've spent most of my life behind the camera, but I occasionally end up out in front of it too. Like the buzz I get talking with inspirational pals, or when I want to laugh/cry/hide under a rock, or other times still when I get to launch a thing or two that the world hasn't seen before. And then there's the 'other side of the lens' stuff I get the opportunity to as a...um..."influencer" (wack... read more ›

Aug 05

Everything You Weren’t Taught About Taking Photos: How to Make an Image While Making Tough Decisions on Set (Amidst the Drama of it All)

Background Story. This image was a part of a global campaign — print, OOH and digital - for Naked Juice in 2011. This image was one image in a series of 6 ads where the goal was to achieve what we were calling "the Naked Lens" — a superwarm, hard backlit look, complete with lens flare and jeweled tones throughout the image. While it might be an overused look these days — lens flares hadn't... read more ›

Mar 12

Aspen Wrap Up — Helicopters, Snowcats, Bikes + BTS Photo Gallery

Whew! Days 5 & 6 of our shoot for Aspen are in the can and we've celebrated a massive success. The weather drama we were expecting passed us by, unaffected, and we kept the sun in the sky the entirely of the two days. Click through the tabs above to check a bunch more behind-the-scenes images shot mostly by the... read more ›

Mar 08

Behind-The-Scenes Photo Gallery From Aspen [Day 4]

Day 4 here, coming at you--almost live--from Aspen/Snowmass. We've had an epic previous 3 days...and today the weather turned milky on us. Just white everywhere, with no snow...so we took the morning off which allowed me to wrangle a bunch of behind-the-scenes photos for your viewing pleasure. 30-something photos here from our iPhones, point and shoots, micro 4/3's etc. Big thanks to Andrew, Erik, and Jerard mostly for helping me compile some of these. Click... read more ›

Mar 07

Video Blog/Update from Aspen-Snowmass Campaign Shoot — Day 3

Heading into Day 3 during our Aspen/Snowmass campaign, the weather report was looking sketchy. Lo and behold, we were completely wrong--the weather shifted to pure glory and we were able to make some amazing photos again today with the collaboration of a solid crew. Thought I'd save some time/energy from doing some typing, so here's my video journal breakdown of the day... Highlights: -surprise perfect weather -more work with Chris Davenport, world-renowned skier/mountaineer... read more ›

Mar 05

Day 2 – Diary of the Aspen/Snowmass Shoot – Nailing It

Yesterday's scout was epic. After waking at 3:55am Seattle time, flying Seattle >> Denver >> Aspen we arrived and hiked our asses up to 12,395 feet of elevation. Sea level to 12 grand in a few hours. Good for the heart and mind - hard on the lungs. Our scout + the weather report (scheduled for perfect sunshine) yielded information... read more ›

Mar 04

Follow Along With Our Week-long Campaign Photoshoot For Aspen/Snowmass

Alarm clock at 4am. Right now, 6am. Boarding an early morning flight from SEA to Aspen, CO via Denver. Does this rhetoric sound familiar? If it does, and if you're a regular around here, you'll recall a series of posts I did last year wherein I documented the play by play, day by day... read more ›