Jul 19

How To Build A Media Juggernaut w/ Piera Gelardi

Piera is the co-founder of Refinery29, one of the most important and influential lifestyle editorial companies on the internet with millions of visitors a day from just about every corner of the planet. It’s one of those classic entrepreneur stories, starting with a few friends in a cramped makeshift office who had a ton of passion but not a lot of experience - they’ve had some ups and downs, made some pivots, but here they... read more ›
1.4K reads
Feb 24

The Secret to Finding Beauty is…..

AWARENESS. Awareness is the secret to finding beauty. Recently Kate and I took a quick trip to a small island off the coast of Seattle called Vashon to visit two of our good friends Michael and Angel...I was vlogging the trip. While reviewing the footage, I noticed myself noticing / saying how "beautiful" this or that was, noticing small details in they way something looked or smelled ... like 50 times. In short, it started... read more ›
4.7K reads
Mar 07

Photoshop Action Hack ‘Un-Airbrushes’ Women’s Bodies

Dove has been running "Real Beauty" ads for more than a decade. Their agency Ogilvy in Toronto cam up with a pretty dope hack/secret weapon to raise awareness with photo re-touchers, art directions and designers to reconsider the messaging that they and their clients are promoting by thinning, coloring and generally adding or subtracting to women's bodies for benefit of advertising to the masses. By disguising a desirable Photoshop action in popular blogs Dove has... read more ›
4.2K reads
Apr 23