Background Story. This image was a part of a global campaign — print, OOH and digital - for Naked Juice in 2011. This image was one image in a series of 6 ads where the goal was to achieve what we were calling "the Naked Lens" — a superwarm, hard backlit look, complete with lens flare and jeweled tones throughout the image. While it might be an overused look these days — lens flares hadn't... read more ›
1.8K reads
Aug
05
Jul
03
It's fair to say that I'm obsessed with the human spirit. It is amazing, bizarre and lovely at the same time and it can accomplish unthinkable things in the face of the most harrowing odds, in the face of challenge, in the face of "never". Which is why I believe in the following quote and the following story that relates to this quote. You may have seen this story 'blow up' on social a few... read more ›
7.2K reads
May
02
The phrase "Old school" can't do justice to New York photographer Matt Schwartz's methodology. Lugging around an 8x10 Polaroid camera to shoot stylized surf-themed pics (that are pretty easy on the eyes) that could pass as faded stills from unused Endless Summer clips, Schwartz has eschewed the conveniences of the modern camera and smart phone camera apps for an approach that has never let him down. That he does it without commercial motivation may be... read more ›
1.8K reads