On today’s episode I take two questions. The first is regarding a popular topic many businesses are asking about how to work with influencers – striking the balance between paying them enough to make it worth their while without paying too much that impacts your business negatively.
While Cory is knowledgeable about the hair industry, and clearly has an understanding of Netflix and Spotify’s business models, it’s always worthwhile to re-evaluate your strategies. Is subscription really the best way to go? Or can you have a hybrid model that allows you to scale?
If you are going to go the subscription route, understanding the unit economics of your business is the only way to know how much you can afford to pay them. So how many users, over what churn rate, over what length of time? And what’s the LTV (lifetime value) of a customer on your platform?
I’ve learned a lot about this stuff over the course of the last 12 years and I love to hear specific business problems, so if you are at a crossroads or want some perspective on how you can navigate your own business challenges shoot me a text at 206-309-5177.
Question two is another zinger. With everyone on the internet- putting out so much incredible art and creativity, standing out from the crowd is one of the most difficult things you can do.
I’ve said it before, personal style is everything. It is the most important thing creatives can do because that’s how you get hired. The way you do that is by putting more of yourself into the work. So what have you done, experienced, learned about or worked on that you can you consistently put into your work to differentiate you from other creators?
It’s okay to take bits and pieces of others’ creativity, filter it through your lens, and share that. That’s not stealing, that’s called research and application.
But hang on, there is a critical first step. And it’s simple, but it won’t happen overnight. You need to put in the reps. Make enough stuff to get to the point where creating becomes intuitive. That’s when you know you’ve developed your own personal style.
Enjoy this episode as I dig into these topics and most importantly, get those creatives reps in early and often.
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